Linked in for Closed Business Workshop

Linked for Closed Business Workshop

With Instructor

Michael Gray

SAHBA Build Your Business Series

Tuesday 9-29 or

Thursday 10-1

Why LinkedIn?

2 New People Join LI Every Second

Average Household Income $109,000

People have 2 times more confidence in info found in LI

277% more effective for Lead Generation

STILL WANT TO SPEND All YOUR TIME ON FACEBOOK???

I already have a LinkedIn Account setup so tell me the secret to getting leads today.

How Set Up Are You?

Get Your Profile Right!

LinkedIn can be the most searchable site online for you if you......

A Very Searchable & Compelling Headline

120 Characters What you do – not your title.

Not This!

Definitely Not This!

Profile Cheat Sheet

• Professional Headline 120 Characters• Job Title and Descriptions – 1000 Characters• Summary – 2000 Characters – Describe all the

expertise, services & products you offer.• Interests – 1000 Characters

LInkedIn Site Navigation Profile Connections Jobs Interests Search

Adding Connections I get connection requests from people that

I don’t know. Should I accept them? Should I connect with everyone that shows

in the “People I May Know”? I have my privacy settings set to only allow

invitations from people who know my email address? Is that the setting I should use?

Getting ConnectedRequest Introduction from one of your connections

NEVER use the default LI invitation

WIIFM – What’s In It For Me – Why would they want to connect with you

DO NOT SPAM.

At last, with all these connections I’m finally ready to start selling. Right?

WRONG!!!!!

LinkedIn Strategy Advanced Search Saving Searches Tagging Potential Leads People Who Viewed Your Profile

Event and Contact Follow Up Strategy

• Review Profile for Common LinkedIn Contacts for Introductions

• Search Google and Other Social Media Sites

• Like, Comment and Share Their Content

• Find Common Ground

Tips Build RelationshipsAdd Value with no strings or underlying sales messagesTake it Offline

Earn the right to offer your products/services

Storming The Gates with LinkedIn

Michael Gray

Questions???