Lize De Clercq: "Social Media: Tips for Telecentre Organizations"

Social MediaTips for Telecentre organizations

miércoles 17 de octubre de 2012

How big are social media?

Why should Telecentre Organizations use Social Media?

Which Social Media channels to choose?

FACEBOOK: practical tips

FACEBOOK: how to... ?

TWITTER: how to... ?Resources for

Social Media usemiércoles 17 de octubre de 2012

FACEBOOK600.00M users

TWITTER200.00M users

MYSPACE130.00M users

LINKEDIN90.10M users

FRIENDSTER90.00M users

How big are social media?

FACEBOOKleader in Europe except for The Netherlands & Latvia

1/5 of the time people spent online

to promote/distribute your blog or

website content

Why should Telecentre Organizations use Social Media?

to enhance your online reputation & professional image

to network & dialogue with your stakeholders, partners, beneficiaries,...

Which Social Media channels to choose?

Only open a channel if you can maintain it

Do not solely depend on volunteers & interns to maintain those channels

Experience and/or training in online

communication is a must!

+ 5 Hours extra Weeklyfor experimentation with new tools, such as; Pinterest, Google+, Foursquare, Tumblr, Razoo, etc.

Make a realistic job description for your social

media or community manager!

If you can't maintain all channels, it's better to open

few of them and do those well than to do bad on all

FACEBOOK: practical tips Tip1: Choose carefully your avatar & cover photo!

do NOT omit a cover photo!

use an avatar that fits!

use a cover photo that explains your story and has a

good resolution!

best resolution results at 180px by 180px

best resolution results at 851px by 315px

Tip 2: NEVER use automatic posting to several channels

Tip 3: ALWAYS add a personalized note above the

content

Yes :)

No :(Iva could have added she was planning to

attend this training (as she was!)

Tip 4: to personalize, diversify by making posts of

your staff visibleYes :)

No :(Somebody of the staff is talking about a personal experience but we don’t

know who!

Tip 5: alternate your own content with sharing

the contents of others

No :(3 updates in a row only

link to Telecentre-Europe!

Yes :)3 updates in a row

and only one to own content!

Tip 6: alternate with links, photos & video’s

Wipe out the link(it’s double information!).

Instead: write a personalized introduction line!

Yes :)

good picture resolution!

resolution is not good! best results at 404px by 404px

never post a photo without an introduction text that

gives a comment or a context

Facebook does not accept html so a link

address has to be posted fully

If your picture does not fit in a “wall” picture of 404px by 404px, make it a

“highlight” picture of 843 px by 403px

Wipe out the link(it’s double information!).

Tip 7: alternate “serious” content with funny and/or “curious”

content

Diverse but “SERIOUS” news from TE’s activities, TE’s members, TE’s

stakeholders,...

“FUN” but still related content!

“CURIOUS”, interesting & related content!

FACEBOOK: how to... ?...unlink a professional page from your personal account

...make other’s posts visible on your page

...hide the top box “posts from others”

...highlight a post

...add a link, photo or video with personalized

introduction

...pin a post to the top of your page

...add/edit apps to your page

...feature your “Likes”

TWITTER: how to... ?...distinguish between

friends & followers

...retweet

...distinguish between your home &

profile timeline

... use hashtags & mentions

...write your first tweet

...add an image to your tweet

...distinguish replies from direct messages

...use shortened links

...create private & public lists

...favorite a tweet

Distinguish between your home & profile timeline

Just like Facebook, your Home Timeline is where all

“posts” (tweets) FROM YOUR TWITTER FRIENDS come

together

Just like Facebook, your Profile Timeline is the “wall”

where all YOUR posts (tweets) can be viewed publicly

UNLIKE Facebook, your Twitter “friends”

(those you decided to follow) will not have to accept your

“friend request”

UNLIKE Facebook, your Twitter “friends”

will not see your “posts” (tweets) on their “wall” (their Home

Timeline), UNLESS they decided to become one of your

“followers”

“following” = Twitter “FRIENDS” = the people you decided to follow

Distinguish between friends & followers

Write your first tweet

MAXIMUM 140 characters (including spaces!)

Retweet

browse to the profile page of another Twitter user

hover over the tweet you would like to retweet:

a retweet button will appear!

make sure you’re logged in to Twitter if you

want to retweet

view the result: browse back to your profile page

push the button to retweet :)

view the result: browse back to your profile page

Use hashtags

a HASHTAG is always preceded by the # sign

(without a space between # and the abbreviation!)

click a HASHTAG and view all tweets that include that

hashtag

Use mentions

a MENTION is always preceded by the @ sign

(without a space between @ and the abbreviation!)

click a MENTION and view the profile page of that

twitter account

Write a reply

when a tweet STARTS with a mention, it’s called a “REPLY” (it means you are directing yourself PUBLICLY to this person, in front of

an audience!)

Write a direct message

a “DIRECT MESSAGE” is a PRIVATE message (as if it was an email!), and can

ONLY be sent to people who decided to follow you

you have to manually fill the Twitter account name (without the @ sign) of the

follower you want to send a DIRECT MESSAGE to

unlike emails, DIRECT MESSAGES can only contain 140 characters!

Create private & public lists

LISTS are used for three different purposes and can either be PUBLIC or PRIVATE

All lists that appear on someone’s profile page are PUBLIC lists

a PRIVATE list only can be viewed by yourself (does NOT appear on

your profile page)

the first purpose is to PRIVATELY classify twitter

accounts into different categories (as if you would put them into “folders”), to filter out their

tweets in a timelinenote that it is not necessary to follow a

twitter account to be able to classify it into a list

the second purpose is to classify twitter accounts into different categories, but in a

PUBLIC wayagain: note that it is

not necessary to follow a twitter account to be able

to classify it into a list

if someone adds you to a PUBLIC list they created, you

will be able to view this through the “Member of” tab

the third purpose is instead of being added by the creator to

a PUBLIC LIST, you may SUBSCRIBE yourself to an

existing public list

Resources for Social Media use

Lize De Clercq: "Social Media: Tips for Telecentre Organizations"

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