LO1 Second Magazine

OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 13: Planning and Pitching a Print based Media

Product P1 Evidence

Name: Tom HibbertCandidate Number: 2063Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Contents

1. Purpose of the magazine – Slide 32. Publisher – Slide 43. Form and Style – Slide 54. Genre – Slide 65. Target Audience – Slide 76. Frequency – Slide 87. Production process of the magazine – Slide 98. Production process and relationship between reader and

distributor – Slide 109. Colour Scheme – Slide 1110. Front Cover Deconstruction – Slide 1211. Website Analysis – Slide 1312. Contents page analysis – Slide 1413. DPS Analysis – Slide 1514. Form and Style – Slide 16

Purpose of the Magazine

StraplineMOJO’s strapline is as simple as they can be, “The music magazine”. The strapline is located across the masthead itself and straight away introduces the magazine as “the music magazine”. This connotes the simplicity of the magazine and how it is an old music magazine but still committed to being all about the music. The artists on the front cover usually just cut a bit out of the strapline, this suggests that even though there are other features and things in the magazine, the magazine is still focused on the artists they are covering.

Publisher SloganBauer’s slogan is “WE THINK POPULAR”This ‘signifies’ (De Saussure) that Bauer’s interests are to be popular and that they control their strategies around popularity and not other factors. This connotes the publisher’s commitments to the magazine audiences and that they are always trying to be the best and the most popular.

Publisher

Bauer Media GroupCEO: Andreas SchooHeadquarters: Hamburg

1.Europe’s largest privately owned publishing Group2.The seeds of the company’s radio business were planted in 1990 3.In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM.4.Bauer media group holds a 56 per cent retail market share of the popular magazine segment, and is also the leading private radio provider.

MOJO’s publisher used to be ‘Emap’ but in 2008 they switched to Bauer, Bauer also publishes KERRANG! magazine.

Bauer media also publish the following magazines

Form and Style

MOJOs form and style

Colour SchemeMOJOs colour scheme appears to be black, white and silver. This is a continuous theme throughout all their issues that helps to establish the brand identity of the publication.

LanguageThe language used in MOJO magazine is quite colloquial. It is not perfect English but it is not slang or incorrect language.

Genre

MOJO magazine’s genre is classic and modern rock. It differs from KERRANG! because KERRANG! magazine is “screamer” rock and punk rock. MOJO features classics like Paul Weller and The Rolling Stones. This gives MOJO an edge on Kerrang because more of their audience will remember these classic rock artists as their target age group would have listened to those artists when they were brand new.

Target AudienceSource: http://www.bauermedia.co.uk/uploads/Mojo-MediaPack-2011.pdf

MOJO’s target audience are passionate about music and are into old pure and original rock music. This fits in with their genre of classic rock.

KatzIn terms of Katz’ theory MOJOs

Frequency

MOJO is released monthly. Its competitors like Kerrang are also monthly released. This means that MOJO will need to have aspects and features to fight the competition and to be able to survive as a competing rock music magazine.

Production process of the Magazine

Pre Production

Production

Editorial and budgetary decision-The editorial team put together and decide what topics will be covered in the next issue of the magazine.

Content acquisition-Gathering content for the magazine.

Sub editing-Checking that standards are met-Laws have been obeyed-IPSO

Page layout-Putting the magazine together with the pages and a specific layout

Post productionFile emailed to printerDistribution

Production process and relationship between reader and distributor

Shops MOJO is available in• Most newsagents• Sainsbury's• Tescos• Magazine racksMOJO magazine can be bought online as well, this is evidence of technological convergence as most people are familiar with the internet purchases etc. and by selling their magazine online MOJO are meeting the needs of customers online and making it easier to be a part of MOJO magazine.

Colour Scheme

MOJO’s colour scheme consists of Black, White and Silver.Throughout MOJO’s issues there is a consistent display of their colour scheme throughout and in some issues they even include a special background, this may be in the form of a new colour to the magazine or a scenery.

Front Cover deconstruction

Colour SchemeConsistent use of the light blue for the artist’s name, other featured articles and other artists in the magazine as well as the main focused artist for this issue.

Puff PromotionBeing advertised is a CD which is free for the customer when they purchase this issue of MOJO. This entices the reader especially if they are a Madonna fan.

MastheadThe masthead is covered by the artist so that only the first and last letter can be seen. This suggests that MOJO care more about the artists then publicity of the magazines name.

Website Analysis

Masthead

Main articleBy displaying the main article

Advertisement of new music album

Advertising current issue of MOJO.This keeps customers and visitors of the website up to date with current issues of the magazine that are out.

Navigation Bar

Contents Page

MastheadThe masthead on the contents page establishes a brand identity and consistency across the magazine.

Pull QuoteBy including the pull quote it draws the reader into the DPS and makes them read the contents page to find out what page this interview is on.

Issue Number

Date

Bold text

DPS

Pull QuoteThe pull quote is the biggest and boldest writing on the page which draws the reader’s attention to it.

Drop CapitalThis draws the reader in to read the article.

Consistent Colour Scheme across the DPS

Intense photo of artistThis image of the artist makes the reader feel emotion, this is because the artist looks passionate about the music he is playing which will reflect the reader’s opinion of the music after reading about the artist in the DPS.

Form and Style

The form and style of MOJO is more formal and presentable than Kerrang!. This is because MOJO has a more professional colour scheme consisting of high standard colours such as white, black and silver as a pose to Kerrang!’s yellow, black and white.

Conclusion

MOJO is also published by Bauer media and has been growing in popularity for a long time to modern day. MOJO is a classic rock music magazine that focuses more on old rock artists and what they are doing in modern day, this may influence older readers to read MOJO instead of Kerrang.