Mad Presentation 2

Nick VersteegenJeroen StruijkTim Haverkamp

Our target market:

people that drink alcohol 16 -35 years Dutch market

Nobody likes a hangover, but There is no well-known cure for it in the form that we are presenting: a fresh drink

MAD will be the first mover, but it is easy to

copy by a big company like Hero.

Comparable product: Red Bull.

Red Bull is to beat tiredness, MAD is to beat

a hangover.

Large market, premium price.

Market will stay large, because people will always be drinking alcohol and this is the only product that fights the effects.

89% of Dutch population (15-24 year old) drinks alcohol, 86% of population that is older than 15 years. Source: Eurostat, HIS-ronde 2004.

Threat → substitute introduced by big company like Hero

Opportunity → sell our product to a company like Hero, use their knowledge en tools.

“Beat the Hangover”