Marketing, CGS

LESSON AIMS

To understand how US and UK films Distribute, promote and exhibit films

to their audiences

To look at how to prepare for Question A and how you must find

your own evidence to use

Exam- WED 13th May 2009

2 and a bit weeks to go!!

Lessons Left:

This week- P4 Thurs

No Lesson Monday

Thurs full mock P4/P5?

Monday- Final Double Lesson

EXAM

You need the following to be prepared for this exam

A Section B response that is at least on target grade

A Section C response that is at least on target grade

SECTION A

Read the stimulus material,

make notes on it like below- if statistics what trends/behaviour to they illustrate. Overall what key issues relevant to the question do they raise?

Official materials promote a clear ‘star persona’. Marketing key in ‘selling’ a mainstream film

Hollywood is re-using popular formula, repeated genre cycle.

Similar success in UK, because of genre, star image

Fans key in creating and promoting stars, alternative

image to official materials

SECTION A

What other key issues can I bring in, What evidence can I bring in?

Genre/dominance of Hollywood due to synergy, horizontal integration etc

Marketing and Promotion

Importance of Stars and Star Persona

Fandom the role of fans

Evidence?!

You must have case studies-MUST use materials in your pack

SECTION A

Question: How much influence does distribution, marketing and exhibition of US and UK films have on encouraging audiences to watch films?

Key Words in the Question?

SECTION A

Key Issues

SECTION A

UK Case Study

SECTION A

U Case Study