Marketing Plan on Tablet PC

Marketing Plan

Introduction

Marketing Plan Techno BD Company LTD

Techno X Tablet

Situation Analysis

Marketing Plan Techno BD Company LTD

Techno X Tablet

Marketing Plan Techno BD Company LTD

Techno X Tablet

Marketing

Market Growth

Marketing Segmentatio

n

Market Needs and

Trends

Quality

Well Desig

n Custo

mer

Geographic

Demographic

(Age & Gender

)

Marketing Plan Techno BD Company LTD

Techno X TabletTarget Market:

Our major target customers are Large business firms and university students because most of the students use Tablet pc for doing their assignment or projects.

Marketing Plan Techno BD Company LTD

Techno X TabletSWOT Analysis:

Strength

Weakness

Opportunity

Threats

Marketing Plan Techno BD Company LTD

Techno X TabletCompletions:

• There is no single brand like us who create a Tablet that can have a Projector feature and Instant Print . Critical Issues

• New Brand• May be faces some difficulties such as

HDMI errorKey To Success

• Serve our product with mostly affordable price with unique feature.

Marketing Plan Techno BD Company LTD

Techno X TabletProduct Offerings and Product Features:

• Display- IPS LCD capacitive touchscreen, 13 inches.

• Platform- Android OS, v6.0.1 (Marshmallow)

• Memory- microSD, up to 256 GB and 3 GB RAM

• Camera: Primary 13, Secondary 5

• Battery: 10000 mAH

Marketing Plan Techno BD Company LTD

Techno X TabletMarketing Mix

Marketing Mix

Product

Promotion

Price

Place

Marketing Plan Techno BD Company LTD

Techno X Tablet

Objectives

Marketing Financial

Marketing Plan Techno BD Company LTD

Techno X TabletPositioning:

‘’Make Innovative Product for Creative People’’

Marketing Research

Identify and define marketing opportunities and problems of

computer markets

Marketing Plan Techno BD Company LTD

Techno X Tablet

Conclusion

Marketing Plan Techno BD Company LTD

Techno X Tablet

THANK YOU