Marketing & Social Media Presentation

Marketing UpdateNCLA Communication survey & resultshttp://www.slideshare.net/JoMCParkLib/ncla-

preliminary-survey-resultsLogo prototypes for Sections and Round TablesMarketing team’s social media effortsPromoting events on social mediaHow you can help us help you

Logos?

Design by Paul Foster,Catawba County Library System

NCLA Marketing Team Posts …Where: Twitter & FacebookWhat: About NCLA eventsAbout events from ALA, PLA, ACRL, & other

related library eventsFun library thingsNCLA’s job board#TBT (throwback Thursday)

Who: Six team members cover six days of the

week

Promoting Events on

Social Media

Stephanie Willen BrownNCLA Board Meeting

10/28/16

Section and Round TableEvent Promotion?Who?N.C. librarians

How reach them?EmailTwitterFacebookLinkedIn?!

Many avenues to notify, remind, encourage

Twitter#TBT @NCLAonline #NCLA17#Hashtags shortcuts to identify topic of post

(like LCSH, only social & created on the fly)#TBT #GoVote

NCLA has 982 followers with modestengagementRTs & Comments &

Likes People read what we

post!

Which Catches Your Eye Most?

Facebook:Photos matter637 followers on the official Facebook pageThe unofficial page

764 membersMarketing team is

investigating duplication

Low-cost Facebook advertising really helpsRecommend ads

for conference, LI, big events

General tips Photos Short posts on both Facebook & Twitter Goal: ≤120 characters (this post so far has 110 characters)

URL so readers can get more information NCLA Event calendar will notify us of new events. AND Send us photo Send us 120-140 char. desc’t of event Abb’v ok!

If you tweet about a Section and Round Table event, please include @nclaonline Marketing team will be notified & will retweet

Your Events, @NCLAoline’d

Advanced TipsHashtag your Section or Round Table #WILRNC or #BLINCMake sure no one else is using the hashtag

for a completely different purpose@BLINC is a beauty account#WILRNC “no records match your search”

Unique / unusual hashtag will group your tweets & serve as short description of event

Encourage your members to post about eventUse @nclaonline in tweets so we see them

Like our Facebook & Twitter posts

How We Make the Sausage Manage Posts: HootSuite