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Markets for Good is an initiative to discover how the social sector can better use and share information to improve outcomes and change lives.
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UPGRADING THE INFORMATION INFRASTRUCTURE FOR SOCIAL CHANGE
Spring 2013
Markets for Good is an initiative to discover how the social sector can better use and share information to improve outcomes and change lives.
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Our vision is of a social sector powered by information, where...
• Capital flows efficiently to the organizations that are having the greatest impact
• Programs and interventions are more effective and responsive
• Beneficiaries have a voice
• There is a dynamic culture of continuous learning, development, and innovation
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THE SOCIAL SECTOR HAS THE POTENTIAL FOR EVEN GREATER IMPACT
TODAY
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THERE IS A SPECTRUM OF MARKETS, CREATING A RANGE OF VALUES
The scope of this initiative is the full social sector:
global in reach, consisting of both nonprofit organizations & socially-focused businesses
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INVESTORSINVESTMENTS
COMMERCIALBUSINESSES
PROFITS/EVIDENCE OF ROI
ACTIVITIES
CUTOMERS
FEEDBACK/OUTCOME
EFFICIENT MARKETS ALLOW CAPITAL TO FLOW EASILY TO THE MOST EFFECTIVE ENTERPRISES
In an efficient private market, each transaction provides feedback to investors and businesses,
which facilitates continued financial value creation.
EFFECTIVE PRIVATE MARKETS CONTAIN FEEDBACK MECHANISMS
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INVESTORSINVESTMENTS
COMMERCIALBUSINESSES
PROFITS/EVIDENCE OF ROI
ACTIVITIES
CUTOMERS
EVIDENCEOF IMPACT
INFORMATION
STRUCTURED & CONNECTEDINFORMATION & KNOWLEDGE
INFORMATION INFORMATION INSIGHTINSIGHTINSIGHT
EFFECTIVE PRIVATE MARKETS SUPPORTED BY A SYSTEM OF SHARED KNOWLEDGE
FEEDBACK/OUTCOME
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FUNDERSTIME, MONEY,EXPERIENCE
NONPROFITS &SOCIAL BUSINESSES
LIMITED EVIDENCE OF SOCIAL RETURN
INTERVENTIONS
BENEFICIARIES
LIMITEDFEEDBACK
Capital flows are inefficient & costly
Impact of interventions is often unclear
LIMITED/BROKEN FEEDBACK LOOPS IN THE SOCIAL SECTOR
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FUNDERSTIME, MONEY,EXPERIENCE
NONPROFITS &SOCIAL BUSINESSES
LIMITED EVIDENCE OF SOCIAL RETURN
INTERVENTIONS
BENEFICIARIES
LIMITEDFEEDBACK
UNSTRUCTURED INFORMATION & KNOWLEDGE
LIMITED SUPPLYOF INFORMATION
LIMITED DEMANDFOR INFORMATION
LIMITED KNOWLEDGE& CERTAINTY
OF IMPACT
SOCIAL SECTOR HAS LIMITED, UNSTRUCTURED, & UNUSED INFORMATION
The needs of the stakeholders are not being met.• Funders do not have enough information
to make informed investments
• Nonprofits and Social Businesses do not have enough information and feedback on their interventions to learn, adapt, and scale
• Beneficiaries do not have a voice
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Funders struggle to find the organizations to support
They do not know if their dollars are making
a strong impact
FUNDERS DO NOT HAVE ENOUGH INFORMATION TO MAKE INFORMED INVESTMENTS
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NONPROFITS & SOCIAL BUSINESSES DO NOT HAVE ENOUGHINFORMATION AND FEEDBACK TO LEARN, ADAPT, AND SCALE
Nonprofits and social businesses end up spending too much time searching for the information and money they need to do good work
They do not have a standard way of reporting
progress to all of their funders
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BENEFICIARIES DO NOT HAVE A VOICE
People have knowledge of solutions for their communities, but it often goes untapped when feedback isn’t heard
A SOCIAL SECTOR POWERED BY INFORMATION
TOMORROW
Our vision is of a social sector powered by information, where...
• Capital flows efficiently to the organizations that are having the greatest impact
• Programs and interventions are more effective and responsive
• Beneficiaries have a voice
• There is a dynamic culture of continuous learning, development, and innovation
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EFFICIENT GIVING WITH GREATER IMPACT
Capital flows more effectively & easily
Interventions are more effective & innovative
• More money to the organizations with the greatest results
• Less expensive to move money
• Improved programs & services
• New and expanded programs & services
• Brand new innovations
EVIDENCE OF SOCIAL RETURN
FUNDERSNONPROFITS &
SOCIAL BUSINESSESTIME, MONEY,EXPERIENCE
FEEDBACK
BENEFICIARIESINTERVENTIONS
STRUCTURED & CONNECTEDINFORMATION & KNOWLEDGE
EVIDENCE OF SOCIAL RETURN
FEEDBACK
INFORMATION INSIGHTINSIGHTINFORMATIONINSIGHTINFORMATION
FUNDERSNONPROFITS &
SOCIAL BUSINESSES BENEFICIARIES
GREATER IMPACT& EVIDENCE OF
THAT IMPACT
TIME, MONEY,EXPERIENCE INTERVENTIONS
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CENTERED ON A SYSTEM OF SHARED KNOWLEDGE
In this system stakeholders have easy access to the information they need to make important decisions.• Funders make informed capital allocation decisions
(investments, grants, and donations)
• Nonprofits and Social Businesses have information and feedback so they can learn, adapt, and scale
• Beneficiaries have a voice
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TRACKperformance of my social investments
PROVIDE capital &EXCHANGE knowledge with
organizations
SEARCH & DISCOVER social challenges & organizations
COMPARE & EVALUATEorganizations
FUNDERS MAKE INFORMED INVESTMENTS, GRANTS, DONATIONS
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REPORT results of my interventions &
TRACK operations
ENGAGE beneficiaries in intervention design & strategies, EXCHANGE knowledge with funders,
and RAISE money
SEARCH & DISCOVER social challenges
& funders
LEARNabout intervention strategies that work & how to improve
performance
NONPROFITS & SOCIAL BUSINESSES HAVE INFORMATION AND FEEDBACK SO THEY CAN LEARN, ADAPT, AND SCALE
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SHAREmy feedback
SEARCH & DISCOVER available resources
in my community
COMPARE & EVALUATEavailable resources in my
community
BENEFICIARIES HAVE A VOICE
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OTHER STAKEHOLDER BEFEFITS
Reliably TRACKdata across sectors
ENGAGE people in more effective approaches to the social
sector
SEARCHthe most successful
intervention strategies
ANALYZE trends & EVALUATE effectiveness
We don’t believe that we need a single platform, database, or application for the whole social sector, but we do need to link together the isolated and fragmented data and information “islands” that exist today.
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INFRASTRUCTURE FOR THE SOCIAL SECTOR
TOMORROW
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A SOCIAL SECTOR POWERED BY INFORMATION
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YESTERDAY
Limited, unconnected, & dated information
TOMORROW
Comprehensive, comparable, & timely information
BUILDING A BETTER TOMORROW REQUIRES STRUCTURING THE FRAGMENTED TODAY
INFORMATION INFRASTRUCTURE• Classifications• Technical Standards• Reporting protocols• Knowledge platforms• Governance
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Classifications Taxonomies for data that provide a “common language” across organizations
• NTEE codes for nonprofits
• IRIS metrics for social businesses
• GeoTree for geographic coding
Technical Standards Specifications for electronic data interchange that allow easy and accurate access to information by multiple parties
• hGrant for machine readable foundation grant reporting
Reporting Protocols Standards for data reporting that ensure data is reported accurately, consistently, and promptly
• IRS 990 requirements
• The Foundation Center’s Reporting Commitment for foundation grants
Knowledge Platforms Platforms that allow social sector data to be captured • GuideStar for nonprofit data
• GreatNonprofits for stakeholder reviews
• ImpactBase for impact inv’s
Governance: Oversight, Rights & Protection
Oversight to maintain the system, ensure intellectual property rights and privacy concerns are managed, build consensus, and drive compliance
• US Government for policies, legal standing, tax issues
• GIIN for impact investing
• IATI to maintain standards and increase transparency for international aid
STRENGHTENING THE SECTOR’S INFORMATION INFRASTRUCTURE IN FIVE KEY AREAS:
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SOCIAL ISSUES(WHAT IS NEEDED)
INTERVENTIONS(WHAT WORKS)
ORGANIZATIONS(WHICH ARE
BEST EQUIPPED FOR IMPACT)
RESOURCES(CAPITAL FLOW
DETAILS)
Baseline social indicator data and information on the breadth, depth,addressability, and drivers of issues,including beneficiary needs
e.g., 50% of children from at-risk backgrounds are below the basic level for reading and math skills
The goals, strategies, and programs for addressing social issues, and data,research and feedback on their outcomes and “what works”
e.g., regular nurse visitation for new mothers and their babies leads to a 0.2 point increase in math & readingGPA in grades 1-6
The goals, strategies, activities, operations, and finances oforganizations, their effectiveness, andtheir impact
e.g., Nurse-Family Partnership is currently serving 22,795 babies and their mothers in 40 states across the U.S.
Details of the grants, donations, investments, volunteer time, andother human capital that support interventions and organizations
e.g., The Robert Wood Johnson Foundation made a 5-year, $10 million grant to Nurse-Family Partnership in 2007
CATEGORIES OF SOCIAL SECTOR INFORMATION
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BETTER SOCIAL SECTOR KNOWLEDGE
WILL HELP UNCOVER INSIGHT...
FOR BETTER DECISION MAKING...
LEADING TO GREATER IMPACT
Stronger information infrastructure will make data more useful, accessible and easy to provide
Insight... Cross-referenced and connected information will allow stakeholders to make better decisions about budgets, strategies, services, policies, and more
BETTER KNOWLEDGE = GREATER IMPACT
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BUILDING AN INFORMATION INFRASTRUCTURE WILL ENABLE DATA TO BECOME INSIGHT
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Information Infrastructure Organizes Raw Data Into Useful Information
Knowledge Platforms Uncover Insight
Information
Knowledge
Insight
Information Platforms Synthesize Knowledge
Data
THE WAY FORWARD
Engage & LearnBring together ideas about how to create, use, and share information in the social sector.
Establish & Communicate a VisionWe’ve published a White Paper containing our preliminary vision that will evolve and change as we move forward with the initiative.
Map the LandscapeCreate a common understanding of what is being done today, and where there are opportunities for further collaboration of innovation.
Define an Investment Strategy & ApproachEvaluate the importance, priority, feasibility, and cost for upgrading the social sector’s information infrastructure.
Support Key InitiativesStrengthen the information infrastructure by funding shovel-ready projects and future pilot projects.
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NEXT STEPS
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JOIN THE CONVERSATION
@MarketsforGood
#mkts4good
marketsforgood.com
facebook.com/MarketsforGood
Markets for Good
THE SUPPORTERS
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THE SUPPORTERS
LET’S BUILD A BETTER TOMORROW. TOGETHER.
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