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Marketing a private school isn't as easy as it once was. Technology, social media, print, online, radio... there are so many choices. This presentation focuses on ways to integrate your current marketing into social media and email marketing campaigns for no additional costs. View full notes: http://www.dialogueonline.ca/Maximize-Marketing-Budget-Social-Media.php
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What’s new ... what works?Social Media
Radio
Email Marketing
TVBLOG
Open House
67% of online searches are driven by offline channels
How can you amplify results
1. Where can you share your blog, twitter and facebook pages?
2. Can you automate postings to save time?
www.brentwood.bc.ca
FacebookTwitterLinked In
Example: Brentwood College
Brentwood College
Facebook & Twitter links
Pull RSS feed of News or Blog
‘Sharing’ and ‘Tweeting’
Tools and Widgetstwitter.com/goodies
hootsuite.combacktweets.com
Email Marketing
Email is still the most common form of communication and helps promote WOM.
> Current families
> Prospective families
> Students
> Alumni
> Staff and faculty
Email MarketingHow do you build your email lists? JUST ASK!
• Open House events
• Registration forms
• Inquiry forms
• Fundraisers
Tips: >‘Sign me up’ is better than ‘subscribe’> Add opt-in default subscription to all forms
Email Marketing: TIPS1. List quality is more important than quantity
2. Use a short and catchy subject line
3. Use a simple design and watch for “spam” words such as “free” and “discount”
4. Track your statistics and make changes
5. Promote your subscription on every page of your website
Our Kids MediaMarketing Private and Independent Schools since 1998
twitter: @ourkidsnetweb: www.ourkidsmedia.com phone: 905.272.1843
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