Meet your best buddy in social media marketing today – the humble hashtag | Tania Shirgwin |...

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Meet your best buddy in social media marketing today – the humble #Hashtag

#SoMe15AU

Todays Goal - #SoMeT15AU

No.1on Twitter

Four questions?

What is a hashtag?

Who owns hashtags?

Where do I find the right

hashtags?

How do I use hashtags?

Think of it this way

A hashtag is a simple way to

identify messages on a topic

and connect with like-minded

people in real time. (Think –

Search Tool!)

Hashtags are simply…..

Search for Social Media!

So how did it all start?

We love Hashtags …..

easier for consumers to find our

content

easier for us to listen to your

consumers

easier to target specific groups of

users

easier for our content to reach a

greater audience

Best way to find

user generated

content to reuse.

HINT: Imagery rules! Use good images with relevant Hashtags to really boost your brand.

#RestaurantAustralia

#SeeAustralia

#SouthAustralia

Types of HashtagsKeyword Hashtags

BandwagonEvergreen Hashtags

Campaign Hashtags (trendy)Anecdotal

Where can we use Hashtags

• Twitter

• Instagram

• Pinterest

• Facebook

• YouTube

• NOT LinkedIN

TIP: Most major Social Media networks use

Hashtags

Where to find relevant Tourism Hashtags

Your local/regional/state tourism body or tourism social networks

Do a little research and look at what others are using

Ask

Social Media Cheat Sheets

Make up your own!

#Hashtag Hints - # 1Not all characters are suitable for use in

a hashtag.

Punctuation characters- “!, $, %, ^, &,

*, +, .” will not work .

Stick to complete words with no spaces

and keep it as short as possible.

• Use the correct etiquette on social

networks

Native content for each social channel

works best!!!

• Facebook is different to Twitter, IG is

different to Pinterest.

#Hashtag Hints - #2

FacebookPost an image with an intriguing caption and then use a maximum of 2 – 5 hashtags covering #YourLocation (region) #YourState #RelevantCampaign#Experience

Twitter

Instagram

Don’t over do it!

#This #makes #you #look #bad #stupid #lazy #so #please #don’t #do #it #EVER!!!!

This is spamming. It makes you look stupid – nothing more.

#Hashtag Hints - #3

A Reminder

• Keep it - Short and simple• No punctuation – No spaces• Don’t dilute the message• Use the relevent Hashtags• Don’t overuse / abuse

Any questions or ideas you’d like to share?