View
267
Download
6
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Use of Social Media for Mindful Eating Over the Holidays: Theory and Empirical ResultsShalini Bahl – MindfulUniverse.comGeorge R. Milne – Isenberg School of Management, UMass AmherstSpencer Ross -- Simmons School of Management
holiday eating In India
Weight GainWeight Gain A Growing Threat in
America A Growing Threat in
America
Obesity costs the U.S.
$190.2 Billion
Figures from APA 2012http://well.blogs.nytimes.com/2013/07/01/a-label-calls-attention-to-obesity/?_php=true&_type=blogs&_r=0
Irreversible Gain up to 5 Pounds During Holidays
PurposeWeight Management With Mindful
Eating
• Theory of Mindful Eating
• Method
• Findings
What is Mindfulness
Mindfulness is awarenessin the present moment
on purposewith a gentle curiosity
and non judgment
mindful Eating
• Intentional
• Attending to present moment experience
• Non-reactive
• Conscious choices
The Mindful Eating Model
The Methodology
The MethodologyPhotographs
Journaling
Online Community
Thanksgiving to
January 1st
Social Media Site: www.mindfuluniverse.com
Six Participants
What did We Find
Stimuli
“They had the leftover marshmallows in a glass on the
table. I ate most of them, and not very mindful.”
ExternalInternal
“When I am grading or doing other mundane work I like to eat
chocolatey stuff.”
Non-Conscious Mind
Affliction Habit Mindful Habit
“I love frozen food. It's a completely irrational thing. I know it's bad for me. I
know it's not organic. I know there are lots of additives. I know the nutritional content
is marginal, at best. And yet, there's something about it that makes me
continue eating it.”
affliction habit
“Today was a very busy day, but I did manage to start my day with juice. Even
though I was in a hurry I managed to really enjoy the flavors of the different fruits and
veggies.”
mindful habit
Conscious Mind
Narrow Mindset
Spacious Mindset
“This holiday (Thanksgiving) is great, its about Family, Food, and Football. Football
and beer and snacks. I thought about skipping this ritual, but why have a bad
holiday?”
narrow mindset
“At the end of the evening we drank wine by the tree and fire. Katie brought out a tray of cookies. In years past I would have tried one of each—there were six varieties, and maybe have a few repeats of my favorites. This year however, I asked for a knife. I cut the cookies in half. I got the variety
and half the calories.”
spacious mindset
Behaviors
“I gotta admit today was a mindfulness fail because I was multitasking as I ate.... I
guess I was too excited for the holidays.” #MindFail
Mindless Behavior
“I now make it a point to actually sit down to enjoy the taste of it.”
Mindful Behavior
“We had been out of chips in the house, so I bought a bag of Doritos. The Lean Pockets were
my lunch and I decided that I was going to mindfully be mindless and eat as many of the
Doritos as I wanted without documentation of all the chips I ate (the flavor was actually pretty
horrible).”
stress
mindfulness training
“I am finding that this experiment is giving me more time to think about my relationship with
food and get a better sense of what I am eating and how it is making me feel. For example, by limiting myself to a relatively small lunch and
only one beer, I felt much more energetic later in the afternoon. I need to remember this
feeling when I am making food choices in the future.”
“I noticed I started eating my food in a hurry, but then I tried to slow down and
enjoy the ingredients of my omelet and the tasty flavor of avocado. I think it worked :)”
Attentional Training
“I indulged on several things I don't
regularly eat so this weekend I decided I was not going to feel guilty about it. I can
start my usual diet on Monday :) When we got home, I made
myself some chamomile tea
again :)”
non reactive training
Looking ForwardLooking ForwardFuture Research:Neuroplasticity & Mindful Consumer BehaviorRelationships In Mindful Eating Model Short Mindfulness Practices as An Intervention
New Apps For Mindful Eating
See for yourselfEat Mindfully Today
Recommended