Minoh beer

MiNOH BEER

Team 6Ken Iwamoto, Isako Dowaki,

Shuhei Nakagawa, Kyohei Soeda, Chinatsu Yamabayashi

MiNOH BEER • Established : October 17th, 1996 • Company

– エイ .ジェイ .アイ .ビア有限会社• Brewery

– MiNOH brewery( 箕面ブリュワリー )• Number of Employee : 10 • Address

– 〒 562-0004 3-19-11 Makiochi, Minoh city, Osaka, Japan • TEL： 072-725-7234 FAX： 072-725-7235• Email: info@minoh-beer.jp

Processes before visiting• Phone to MiNOH beer

– Negotiate to visit (Usually they don’t open to public)• Email to MiNOH Beer

– Some transactions • Make a list what we’d like to ask• Our goals of this project• How do we treat the information,

which we’ve got from visiting

Interviewing

• Mr. Takahashi

• Date of Visit – November 15th, 2013

Main activities

• Making good quality craft beer– by using community-based ingredients

• id: Yuzu, Peach, Plum• Make beer not as for present but daily drinking

beer.

Major Results & Successes• Minoh Beer spreads a good and new taste of

beer.• We can buy Minoh beer in 38 stores and drink

it in many restaurants..– Minoh Beer has 3 company stores (BEER BELLY)

• Minoh Beer is the representative company of the Japanese craft beer.

– Minoh beer got many great prizes.

Successes①

STOUT• 2013 Brewing Industry International

Awards(BIIA) Dark Beer department 3rd Prize• 2010 Japan Craft Beer Selection Porter&Stout

Department 1st Prize• 2009 World Beer Awards(WBA) Dry Stout

Department 1st Prize

Successes②

Fruits Beer•2012 World Beer Cup(WBC) Fruit Wheat

Beer(Yuzu White)•2007 International Beer Competition Fruits

Beer Department 1st Prize(Cabernet)

Successes③

Imperial Stout•2011 Brewing Industry International

Awards(BIIA) Strong Dark Beer Department 1st Prize

•2010 World Beer Awards(WBA) Stout&Porter Department 1st Prize

Challenges

• Since their company’s scale was not big, they joined many events and appealed their brand “Minoh beer”.

– In 2013, Minoh Beer joined 51 events in Japan.

Communication

• Joining events(tasting, commerce, etc...)

• Online tool (id; web page) • Magazines• local connection

Future Vision

・Minoh beer wants to make their company big. -> Since their product capacity is no longer enough to consumption. So many consumers request their beer all the time.

MiNOH Beer Identity

• Not be touched by fashion, but believe the thing that they believe.

• Make their own beer to use local ingredients. (ex. citron, prickly ash)

Other information

They are doing their business as a local company, which is called “A.J.I beer Ltd.”they make other products. (Seasoning vinegar, fruits mix beer)