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At Mobients, Experience is Everything
© Copyright 2010 Mobients, Inc. All rights reserved. 2Experience is Everything
Have you ever been to a restaurant and had a waiter ruin your experience?
© Copyright 2010 Mobients, Inc. All rights reserved. 3Experience is Everything
Maybe you’ve been to a grocery store and couldn’t find what you were looking for…
© Copyright 2010 Mobients, Inc. All rights reserved. 4Experience is Everything
In mobile, this is the story of loyalty and adoption.
© Copyright 2010 Mobients, Inc. All rights reserved. 5Experience is Everything
So, who is Mobients? We’re the company that’s changing the way you experience mobile. We design mobile user experiences.
© Copyright 2010 Mobients, Inc. All rights reserved. 6Experience is Everything
We’re the experts in user experience anddesign strategy for mobile. It’s what we live for.
And, we do it better than anyone, because we have more experience and more focus than anyone else in this space.
We’ve worked with clients ranging from one of the world’s largest carriers to the mobile innovators that are defining the mobile revolution.
© Copyright 2010 Mobients, Inc. All rights reserved. 7Experience is Everything
Why should you care?
The simple answer is, because like most business leaders, you’re looking at the mobile channel to generate growth and revenue.
© Copyright 2010 Mobients, Inc. All rights reserved. 8Experience is Everything
In Mobile, Experience is Everything
No matter how powerful your product or platform may be, user experience ultimately determines:
Who will use it
How they will use it, and,
How much they will use it
Yet, user experience is difficult to perfect –especially on a small screen in such a young and fragmented industry.
In mobile, the time to capture market share is now.
© Copyright 2010 Mobients, Inc. All rights reserved. 10Experience is Everything
So, what can Mobients do for you?
We can help you attract new users, get them to use features more often, and inspire them to tell their friends. By working with Mobients you will:
Dramatically decrease churn
Increase advertising revenue
Increase transactional revenue
Increase adoption and usage; we guarantee it!
And ultimately, gain an edge over the competition
© Copyright 2010 Mobients, Inc. All rights reserved. 11Experience is Everything
At Mobients, we tailor our approach to maximize your value. In short, we design experiences that help you capture the attention of users.
© Copyright 2010 Mobients, Inc. All rights reserved. 12Experience is Everything
How do we do it…
Mobients is a multi-disciplinary consulting firm led by design thinking mobile experts. We deliver a spectrum of design strategy and user experience services in:
Mobile Design Strategy
Mobile User Research
Mobile Information Architecture
Mobile Visual Design
Mobile Human Factors and Usability
© Copyright 2010 Mobients, Inc. All rights reserved. 13Experience is Everything
When fast, affordable and targeted is the approach you need…
Our quick start services provide a great way to start increasing loyalty and adoption today!
Design Usability
Strategy• Concept Discovery • UX Requirements Strategy • Competitive Benchmarking• Trend Analysis
Research• Mini-Ethnographies• Persona Creation• User Research• Guerilla Testing
• UI Design • Styleguides (iPhone, Android, BB)• Concept Design• Information Architecture/
Wireframing
• Usability Assessments• Rapid Prototyping• In-Lab Testing• Expert Reviews
Our S
ervi
ces
© Copyright 2010 Mobients, Inc. All rights reserved. 15Experience is Everything
I need to turn my vision into an actionable, testable and marketable concept
Our Concept Discovery is an immersive and collaborative service designed to:
Strategically position your product or service for market entry
Create visual prototypes to communicate your vision to a wide array of stakeholders
Develop a framework to guide all future production and design activities
“”
© Copyright 2010 Mobients, Inc. All rights reserved. 16Experience is Everything
I need requirements that balance my business, technical and end-user needs
“”
Our UX Requirements Strategy is a collaborative process, between business, technical and UX stakeholders, that ensures:
Prioritization of features is aligned with the needs and desires of target audience
Product scope includes critical user-centered requirements
Planning and estimation account for differences in user experience requirements across target platforms
© Copyright 2010 Mobients, Inc. All rights reserved. 17Experience is Everything
I need to understand how my product fits into the lives of my target audience
“”
Our Mini-Ethnographies give you key insights into:
The Personas that will help you make informed decisions throughout the product lifecycle
The devices that dominate your target market
The features that will create a “sticky” factor and prove invaluable for your users
© Copyright 2010 Mobients, Inc. All rights reserved. 18Experience is Everything
I need my product to be compelling and grab the attention of users
“”
Our UI Design can help you differentiate your product by:
Creating an aesthetic that speaks to your audience and strengthens your brand
Providing visual cues that promote usage of key features
Defining visual style guidelines that provide a framework for current and future designs
© Copyright 2010 Mobients, Inc. All rights reserved. 19Experience is Everything
I need to make improvements that will decrease churn and increase satisfaction
Our Usability Assessments are performed by mobile expert reviewers who:
Leverage deep backgrounds in Usability, Accessibility and Universal Design
Tailor proven heuristics for your target mobile audience
Identify issues and severities along with actionable recommendations
“”
So, why is Mobients the right partner for you?
© Copyright 2010 Mobients, Inc. All rights reserved. 21Experience is Everything
Deep experience:Our multi-disciplinary teams come from diverse fields of study and industry experience. Our mobile expertise crosses a broad range of industry verticals & domains
Laser Focus:The only major player in mobile to focus exclusively on user experience and design strategy
Guaranteed:We guarantee our services will increase both adoption and usage of your products and services
Mobile is our life!
Innovation:Mobients has patents pending in augmented reality. We pioneered mobile banking which is now a staple in the mobile space
Proven track record:Our clients are industry leaders, ranging from carriers to the innovators that are defining the mobile revolution
Smart processes:We strike an optimal balance between structured systems and organic, creative thinking
© Copyright 2010 Mobients, Inc. All rights reserved. 22Experience is Everything
And, our track record speaks for itself
Since 2007, we’ve had the pleasure of working with many of the key players in the mobile value chain.
Industries we serve:
Mobile Commerce
Mobile Banking
Mobile Publishing
Social Networking
Mobile Retail
Mobile Advertising
Carriers & Manufacturers
Convergent Channels
Companies we’ve helped:
AT&T
Qualcomm
Firethorn Mobile
Samsung
LG
Sprint
Fleishman-Hillard
Are you ready? Start your experience@mobients.com today!
© Copyright 2010 Mobients, Inc. All rights reserved. 24Experience is Everything
Get in Touch!
Atlanta 10 Glen Lake Pkwy.Suite 130Atlanta, GA 30328P 404.478.6540F 404.549.3399
Virginia1934 Old Gallows Rd.Suite 350Vienna, VA 22182P 703.752.6116F 703.997.7564
experience@mobients.com
Thank You!
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