Naass april 2012 susko social media strategies

•  Christie Susko, MBA •  Consultant, Go2Market •  Employee, PRMS •  Professor, George Washington University •  Marketer, 20+ years of experience

•  Social Media Overview •  Social Media Platforms •  Social Media Strategies, Metrics and Measurements

Today’s Goal: Provide you with ideas and strategies to use social media tools to connect and engage students and potential students in your programs.

“It took radio 38 years to reach 50 million listeners. TV took 13 to reach 50 million users. The Internet took four years to reach 50 million people. In under 9 months, Facebook added 100 million users.” Source: Wikipedia, May 9, 2011

“Approximately 1 billion pieces of content are shared on Facebook daily.” Source: Facebook Press Statistics 2011

http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/ (2010)

Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/ (2010)

1.  Social Media is still a maturing medium. 2.  It’s not too late to get started. 3.  Measurement strategies and technologies have not

caught up with the diversity of ways to use the mediums.

4.  You must decide how much social media engagement works for you and your organization.

5.  You still need traditional media. 6.  Social media requires nurturing to grow. 7.  Be consistent and constant. Your audience expects it. 8.  Social media is not and will not be a silver bullet. 9.  Social media is an opportunity to connect,

communicate, exchange and engage. 10. Social media is here to stay but the tools will change.

Social Media begins with the same steps of any great marketing plan, with a Mission, Vision and Objectives.

1.  Define your goals. 2.  Dedicate time, resources and a budget. 3.  Determine measurement best-practices for your

organization. 4.  Evaluate regularly. 5.  Revisit goals and results. 6.  Communicate wins. 7.  Get buy internal and external buy-in.

What’s Popular? • Website •  Blogging •  Linked In •  Facebook •  Twitter •  YouTube (owned by Google) •  Instagram (owned by Facebook)

What’s New? •  Google+ •  Pinterest

Internal policies help give you a voice and all members representing your organization guidelines for communicating with your community.

External policies set the rules of engagement for your audience. You choose the level of interaction: no comments, moderated comments or open comments. Don’t avoid conversations!

Get your organization to buy in. Some organizations have policies, some don’t. Here is a great resource: http://socialmediagovernance.com/policies.php#axzz1sQty6L7W

•  Hootsuite •  TweetDeck •  TwitPic •  Instagram •  Google Analytics •  KnowEm

They are free!

They have free mobile apps!

Be careful about sharing usernames/passwords.

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets".

Source: http://en.wikipedia.org/wiki/Twitter

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook Inc.[1] As of February 2012, Facebook has more than 845 million active users.[5] Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends”.

Source: http://en.wikipedia.org/wiki/Facebook

LinkedIn (NYSE: LNKD) ( /ˌlɪŋkt.ˈɪn/) is a business-related social networking site. Founded in December 2002 and launched in May 2003,[4] it is mainly used for professional networking.

Source: http://en.wikipedia.org/wiki/Linked_in

1.  Link to key influencers and opinion leaders 2.  Say nice things 3.  Use pictures 4.  Use videos 5.  Involve students 6.  Highlight events and organizations on campus 7.  Make it easy for your audience to engage 8.  Promote other departments 9.  Respond graciously with thanks 10. Connect to active individuals 11. Like back 12. Send them back to your website 13. Coordinate with other departments 14. Capture new content, pictures and video 15. Comment on other blog posts and Linked In profiles 16. Create groups 17. Involve administration 18. Get interns 19. Create buzz 20. Measure results

THANK

YOU!