Net Natives Widening Participation in Higher Education

Murray Simpson

murray.simpson@netnatives.com | @MurrayJSimpson

HOW DIGITAL MARKETING

CAN HELP UNIVERSITIES HIT

THEIR WIDENING

PARTICIPATION TARGETS

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

Net Natives in HE

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

Net Natives in FE

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

IT’S ALL

ABOUT QUESTIONS

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

ACTIVE

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

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©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

151,840STUDENT FINANCIAL SUPPORT

SEARCHES ON GOOGLE A MONTH

18,390UNIVERSITY BURSARY RELATED

SEARCHES A MONTH

32% on Mobile and

14% on Tablets

30% on Mobile and

10% on Tablets

123,870 are from England!

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

PASSIVE

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

716,000PARENTS

AUDIENCE REACH

WE HAVE CREATED OUR OWN

TARGETTING CLUSTERS THROUGH

OUR NEET’s EXPERTISE

2.7 Million13-19 AUDIENCE

REACH IN THE UK

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

What’s next for WP?

www.yourwebsite.com

IT’S ALL ABOUT

PERSONALISATION

2

3

4

Capture their data everywhere & every time

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

Tracking

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

“The most important thing is that universities and colleges continue to make

measurable, sustained progress on access and student success.”

Prof Les Ebdon©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

Murray Simpson| murray@netnatives.com

01273 783 847

THANK YOU FOR LISTENING.

QUESTIONS?

Thank You For Listening,

Any Questions?

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS

ClearingStats.com

The International Student Index

internationalstudentindex.com

The Education Engagement Index

educationengagementindex.com

©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS