Net Neutrality

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FEDERAL COMMUNICATION COMMISSIONNET NEUTRALITY

INTRODUCTION TO MEDIA MANAGEMENT

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SINGAPORE

JAPAN

+What is Net Neutrality?

A series of regulations that FCC is proposing Federal Communication Commission of the U.S.

A National Broadband Plan Ensure open access Business Opportunity As an open system

“freedom to innovate without permission” COMCAST NET NEUTRALITY CONTROVERSY

+Principles of Net Neutrality

Providers cannot prevent users from accessing LAWFUL  internet content of their choice.

Providers cannot prohibit users from attaching non-harmful devices to network

Non-discrimination against content, while allowing reasonable network management    

Ensure transparency of providers

+High implementation costs to monitor the internet

Intro SolutionsOur standCons

+So the companies prefer to work case by case

Intro SolutionsOur standCons

+A solution proposed is a self-regulated internet: Create mechanisms for complains and an agency to follow those problems

Intro SolutionsOur standCons

+The government influence can be dangerous:

- Will they use for their own benefits?

- Too much regulation can discourage the new companies

Intro SolutionsOur standCons

+The private sector will lose their business model:

- They can’t ask higher prices for higher speed

Intro Cons SolutionsOur standIntro SolutionsOur standCons

+The wireless problem(today’s wireless configuration)

Signal level

Distance from the tower increase

Intro SolutionsOur standCons

+With Net Neutrality the costs are too high to implement this fair system for the companies

Signal level

Distance from the tower increase

Intro SolutionsOur standCons

+Limited Bandwidth

Sudden Convergence of Traffic

Unfair to investors who have bought some bandwidth

Signal level

Distance from the tower increase

Intro SolutionsOur standCons

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• Equality of access

• Businessopportunities

DisadvantagesNet neutrality

ReinforcingStrength

Throughout reinforcing strength of net-neutrality,its vulnerable points can be overcome.

Net neutrality ensures equality of access

and business opportunities

Intro Cons SolutionsOur stand

+ We can summarize 4 kinds of reasons for net neutrality

Free Internet will ensure fewer obstacles for citizens and nations which will increase business opportunities

It allows the spirit of innovation and entrepreneurship

Opportu-nity

Motiva-tion

It can make free flow of informationActiva-tion

Principle It is political and social engagement

Intro Cons SolutionsOur stand

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Value

Opportu-nity

Net neutrality can create bigger value for the future

by integration

Motivation

Activation

Principle

• Creating the economic motivation throughout opportunity offering

• The creative activation in principle

Intro Cons SolutionsOur stand

+ 1. Encourage a free market

More competitors prevent monopoly Freedom of choice. Users would not choose a non- beneficial provider Encourage a self regulating internet.

Intro Cons SolutionsOur stand

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a. Build more wired, wireless networks and necessary infrastructure attract new providers

b.  Other methods of transmission White space (opened in Nov 2009 by FCC) Satellite Broadband Internet (eg. Tooway) Research and development Educate potential providers

Policies to encourage FREE MARKET:

Intro Cons SolutionsOur stand

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c. Cash injections very high setup costs government subsidies (eg. NTT) foreign investors (joint

partnerships)

d. Measures to attract foreign investors / local investors Tax rebates build human resources,  build infrastructure (eg.

communications related industrial parks)

e. Government support for network start-up companies Explore niche markets (eg.

Tooway)

Policies to encourage FREE MARKET:

Intro Cons SolutionsOur stand

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2. Open internet regulation for content providers

3. Online channels for complaints eg. Facebook groups, website,

emails, etc. Cost effective way of monitoring

the internet Support Genachowski’s proposal

to facilitate self-governance

Intro Cons SolutionsOur stand

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4. Legislation to protect “neutral net” from government abuse

5. Solution for discussion The right to charge for

better services Win-win situation?

Intro Cons SolutionsOur stand