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Connecticut Library Association Conference Presentation 2011 - April 2011
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Not Your Father’s Library:Social Media as part of your (online)
user experience strategy
Sharon Clapp
Web Resources Librarian
Connecticut State Library
sharon.clapp@ct.gov
Libraries in the Social Media Landscape: 2010
Library Research Group. “U.S. Public Libraries and the Use of Web Technologies, 2010”. April 2011. http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
Effectiveness
http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf
“There’s a Connecticut State Library?”
What’s worked FB page – www.facebook.com/CTStateLibrary :
546 people “like” us Twitter stream: 1344 followers Flickr photos: 1,216 items / 21,235 views Integrations:
Website – Feeds in, links out AddThis in footer Website & blogs’ RSS feeds Blog to Facebook page & Twitter feed Facebook page to Twitter feed Slideshare for tutorials YouTube for videos (much more multimedia needed!)
Content that Adds Value
Projects: Tweeting witch trials Flickr in WPA Art site (comments) Photos for the Colt cult via Flickr (vs. solely digital
collections / ContentDM) Flickr Commons
- Advocacy & Alerts- Events
Challenges Social Media policy
Policy generator: http://socialmedia.policytool.net/
Recommendations for your library
• Allocate resources to your digital presence• The web is a requirement …
& the web is now social• Start by learning & researching, but don’t
take too long• Create a basic social media policy – use the
online policy generator to see what ?s you need to answer
• Include your website in planning for these new online services
Recommended