Observations (Konstantin Dmitriev)

Observations

Thursday, November 1, 12

Stores

Paul&Joe

Komissionka 1

Mamas&Papas

Minelli

Lush

Thursday, November 1, 12

About the doors

Almost every store has opened doors which not only look like an invitation, but also make you feel free to leave

Thursday, November 1, 12

Color scheme

Pastel shades makes the store feel like it’s a living room

Komissionka 1

Lush

Mamas&Papas

Paul&Joe

Minelli

Thursday, November 1, 12

What type of floor do the stores have?

Never noticed that parquet makes me feel more comfortable

40%

60%

Tiles Parquet

Thursday, November 1, 12

Cash register

If cash register is located on the opposite side to the entrance, it’s noticeable when entering the store, and also makes you find the exit after purchase very quickly.

Thursday, November 1, 12

About ratio of salespeople to customers

If salesperson says something about his own opinion of goods, shows significant features of goods without craziness, it at least induces customers to mull over

Thursday, November 1, 12