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Opening up Europe: Strategy and
The Added Value of Collaborations
Lisa Marie Blaschke
EDEN Vice-President, Fellow
Carl von Ossietzky Universität Oldenburg
2
In general, ODL institutions have not
played a leadership role in either the OER
movement or in developing
MOOCs…Open universities have yet to
adopt and appropriate these emerging
options.
- COL President & CEO, Asha Kanwar
http://oasis.col.org/bitstream/handle/11599/2293/2016_KanwarA_VC-Roundtable-Intro-
Malaysia_Transcript.pdf?sequence=3&isAllowed=y
3
Teams of learning designers,
SMES, visual designers, and
programmers to create OER; in-
house champions and
workshops Results: Increased number of
OER; increased awareness; more use
of open access publishing
(OpenLibrary and AU Press)
Goal: Lower costs and
speed up course delivery
Mission: …removal of barriers that restrict access to and success in university-level study and
to increasing equality of educational opportunity for adult learners worldwide.
Home of COL/UNESCO
Chair of OER
Benefits: More faculty
collaboration (in and out of
institution), less dependency
on commercial publishers,
more student-created OER
4
Results: 700+ courses transitioned
to OER; over 10 million USD in
annual text-book cost savings
Benefits: Cost savings for
students; more learner-
centered curriculumTeam approach with
instructional designers,
library personnel, management,
faculty.
Mission: …improving the lives of adult learners; core values: Students first, accountability,
diversity, integrity, excellence, innovation and respect
Winner of OEC 2015
President’s Award
Goal: Reduce textbook costs for
over 84,000 students
5
Results: Well-defined OER policy and
positioning; 1,000+ learners converted annually;
greater brand impact and increased income
First place in Open Courseware
Provider League Table
Focus on adding value across
the value chain; defining
specific KPI measurements on
conversion, brand impact,
assets, and income
Benefits: Increased access;
growing use and re-use of
media assets; new
partnerships, business and
process models; more
academic and business
research opportunities
Goal: Expand OUUK market reach and OER
production; opportunity for disruptive
innovation
6
Mission
Sustainability
and Flexibility
Value Added
Strategy
CONTEXT
What Else in Common?
7https://commons.wikimedia.org/wiki/File:Wikimedia_Community_Logo-Mayflower_search.svg
In general, ODL institutions have not
played a leadership role in either the
OER movement or in developing
MOOCs…Open universities have yet
to adopt and appropriate these
emerging options.
- COL President & CEO, Asha Kanwar
Awareness and Promotion
8
Through collaborations and partnerships
https://www.flickr.com/photos/86530412@N02/7975205041/
9
Mission
Sustainability
and Flexibility
Value Added
Strategy
CONTEXT
OEC and EDEN Partnership
EDEN Mission
• Support endeavors to modernize education in
Europe
• Recognize excellence – EDEN Fellows and
Best Research Paper Awards
• Network and collaborate, facilitate knowledge
and practice exchange
• Improve understanding amongst professionals
in distance and e-learning
• Promote policy and practice across the whole
of Europe and beyond
• Curate, preserve, and disseminate the
European legacy of ODL expertise and
experience10 /14www.eden-online.org
Members:
Institutions, Individuals, Networks
• 174 institutional members
• Over 1000 members in the
Network of Academics and
Professionals (NAP) forum
• 30 European or national
networks
• 413 institutions represented
from 51 countries within and
outside of Europe
4/14
Strategy: Extending the Reach
• New communication
channels for increasing
awareness
• Networks for creating new
partnerships and alliances
• Coalition of contribution
to EU programs, policies,
and projects
12
Added Value for OEC-EDEN
Stakeholders
13
• Connecting with other institutions,
researchers, and academics
• Providing networks and platforms
for:
– Developing policy and standards of
excellence
– Sharing best practices, strategies, and
models of openness
– Promoting success stories and
awareness
Paths to Opening Up Europe
• Promoting the value of openness and broadcasting
successes
• Creating platforms for dialogues around research and
practice, models and strategies – and making these
available and accessible
• Maximizing the potential of alliances/partnerships
across sectors and disciplines
14https://commons.wikimedia.org/wiki/File:2010_07_16140_5637_Tai
tung_City,_Walking_paths.JPG
Thank You!
15Alan Levine, https://flic.kr/p/i6cpkf
Value Chain in Higher Education
16Pathak,V., & Pathak,K. (2010). Reconfiguring the higher education value chain. Management in Education, 24(4), 166-171.
Inbound Log. Operations Outbound Log. Mktg./Sales Services
EDEN’s EU projects
ODS
Carer+
EMPORT
E-SOLVE
VM-PASS
STAY-IN
EduWorks
Revive-VET
VISIR
POERUP
eLene2learn
NEST
MOVE-ON
SEVAQ+
EquNet
HEXTLEARN
Learnovation
eTTCampus
OpenPROF
D-Transform
eLene4work
BEU!
DigiSkills
TALOE
LACE
LeHo
ARMAZEG
17 /14
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