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positivism and interpretivism
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Positivism vs Interpretivism
POSITIVISM
• Assumes that society has objective social facts
• Society exerts influence on its members
• Quantitative Data
• Objectivity
INTERPRETIVISM
• Reality is constructed through the meanings created by individuals
• Our actions are the result of our own meanings not
external forces
• Qualitative Data
• Subjective meaning
POSITIVISM
• Macro Approach
• Researchers should remain detached, research should
be value free
• Reliability
• Questionnaires, Structured interviews, Experiments
INTERPRETIVISM
• Micro Approach
• Researcher should develop rapport and empathy
(Verstehen)
• Validity
• Unstructured interviews, Ethnography, Participant
observation
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