Power Blogging

Power Blogging

Indiana Aerospace UniversityApril 26, 2014

Cebu

#EdTech in the ClassroomLet’s get to know each other.

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#EdTech in the Classroom

• How to identify, grow and find success in your blog’s niche

• How to craft the perfect blog post

• How to gain readership and a loyal following

• How to promote your blog posts on social media

• How to behave online

Power Blogging: What to expect

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This is going to be a four-hour experiential sharing.

Discussion + Exercises + Group Sharing + Games + Output (Blog)

Power Blogging: What to expect

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• Blogger• Advocate• Teacher• Professional Writer• Business Owner

Who is your facilitator?

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#EdTech in the ClassroomWhat is a blog?

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#EdTech in the ClassroomWhat is a blog?

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A type of website usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.

www.problogger.net

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• Navigation• Header, footer, content• Sidebar• Categories of posts• Archives• Content + images = blog post• Contact page• About page

www.blogbasics.com

Characteristics of a blog

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#EdTech in the ClassroomAn example of a blog

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#EdTech in the ClassroomAn example of a blog

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#EdTech in the ClassroomAn example of a blog

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#EdTech in the ClassroomAn example of a blog

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#EdTech in the ClassroomTo summarize

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• Reflect and write down: Why do you want to blog?

• Group sharing

Exercise

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• Share your passion?• Make money?• Build your personal brand?• Just for the fun?• For business?

Why do you blog?

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#EdTech in the ClassroomWhy do you blog?

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#EdTech in the ClassroomWhy do you blog?

Saptarshi RoyChaudhury

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#EdTech in the ClassroomIn my case

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Blogging for Passion

(Writing)

Blogging for Advocacies

Blogging for Education

Blogging for Branding

Blogging for Business

Collaborations

Teaching

Services

#EdTech in the ClassroomPlanning is key

• Start Now – A number of people regret spending too much time thinking about blogging and not actually blogging.

• Plan – Some regretted that they didn’t put a little more thought into their blogging before they started.

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#EdTech in the ClassroomRemember

Too much planning can kill a blog (or at least can kill the opportunity for your blog to become established as first and can kill your passion for a topic).

Not enough planning can lead to a blog that doesn’t reach it’s potential because its foundations are shaky.

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• Reflect and write– Define your mission (why blog?)– Paint a picture of your vision – What do you want to achieve with

your blog? – What do you want to say? – How will you say it?– Devise a strategy and action plan

Exercise

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#EdTech in the ClassroomExercise

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#EdTech in the ClassroomGame

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#EdTech in the ClassroomChoosing your blog niche

• What is niche?– A niche market is the subset of

the market on which a specific product is focusing

– STAR Sport and ESPN target a niche of sports enthusiasts.

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• What is niche blogging?– Targeted to a niche market– Casual fashion tips for teens,

book reviews for enthusiasts of paranormal romance

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Choosing your blog niche

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• Is your blogging niche broad or narrow?

• Could you talk about your niche morning, noon, and night?

• Don’t be afraid to tweak your niche along the way

Finding your blog’s niche

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Finding your blog’s niche

#EdTech in the ClassroomExercise

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• Think of a niche you want for your blog.• Write it down and encircle.

#EdTech in the ClassroomCreating your blog’s topics

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#EdTech in the ClassroomAn example

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• Reflect and map out the topics that your chose niche can generate.

Exercise

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#EdTech in the ClassroomCreating a blog editorial calender

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#EdTech in the ClassroomCreating a blog editorial calender

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• Select four topics from your mind map

• Arrange them according to degree of interest

• Create a blog editorial calendar using this table:

Exercise

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#EdTech in the ClassroomExercise

Date to be published

Working title

Inspiration/ examples

Keywords to target

Call to action

Status

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#EdTech in the ClassroomChoosing the platform

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#EdTech in the ClassroomDeciding on your domain name

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• Plan before you write• Avoid editing while writing• Don’t go straight from writing into

editing• Edit the big picture first

Writing your first blog post

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• Cut down your introduction• Add a call to action• Don’t let Spellcheck do your

proofreading• Don’t agonize over making it

perfect• Preview your post and check the

formatting

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Writing your first blog post

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• They're vs. Their vs. There– They're going to love going there.

I heard their food is the best! • Your vs. You're

– You made it around the track in under a minute -- you're fast!

– How's your fast going? Are you hungry?

• Its vs. It's

Common grammar mistakes

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• Incomplete Comparisons– Our car model is faster,

better, stronger. • Passive Voice • Dangling Modifiers

– After declining for months, Jean tried a new tactic to increase ROI. (?)

– Jean tried a new tactic to increase ROI after it had been declining for months.

Common grammar mistakes

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#EdTech in the ClassroomSee what I mean?

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#EdTech in the ClassroomGetting readers to visit your blog

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#EdTech in the ClassroomBe responsible.

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#EdTech in the ClassroomExercise

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Date to be published Working title To be shared on

(social media)

#EdTech in the Classroom

Pay it forward.

Then you’re getting visitors…

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• Create a habit of this entire process.

Be a power blogger!

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#EdTech in the Classroom“It’s still magic even if you know how it’s done.”

–Terry Pratchett

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#EdTech in the ClassroomThank you.

Nancy CudisProprietor | Professional WriterThe Memoriter Writing Service

nrcudis@gmail.comwww.nancycudis.com @nrcudis