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Apple Inc.
Group MembersMuhammad HarisAiman QadeerAbdul RehmanTehniyat KhanAmmar LatifRida KhalidMuhammad JavedNusrat Rehman
Road MapIntroductionApple Major Products
i) In hardware ii) In Software
CompetitorsAdvantagesDisadvantagesImprovementsIOS 8
Introduction to Apple Inc.
A multinational corporation that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.
Name Apple IncorporationFormer CEO Steve Job
New CEO Tim Cook
Revenue $ 173.508 billion (2013)
Area served Worldwide
Headquarter California, United States.
Total number of employees 72,800
Apple Major ProductsIn hardware
Major Hardware Products
iMac
iPod
iPad
iPhone
Apple Major ProductsIn software
Major Software Products
iCloud
iWork
Mac OS
App Store
iTunes
Safari
Competitors
Competitors in Computers industry
Competitors in iPad industry
Competitors in iPhone industry
Desktops6%
Portables14%
iPod7%
Music Re-lated
Products or Services
6%iPhone and realted pro
& services43%
iPad and re-lated pro &
services19%
Peripherals and other hardware
2%
Software, service and others
3%
Data Source: Apple 10-K (2014)
Services
iPhone
iPhone is a line of smartphones designed and marketed by Apple Inc. It runs Apple's iOS mobile operating system.
iPhone
Advantages
PaymentApple Pay
Easy integration with other Apple devices
Easy Integration
Highly securedNo Virus
Security and Safety
More high-tech and impressive camera for photo Buffs
Camera
Your fingerprint. Your iPhone.
Touch ID
Performance
Disadvantages
Hardware Problems
Maintenance Problem
Micro SD Card Slot
Connectivity Issues
Connectivity
Flexibility issue
Battery Issues
Improvements
iOS degradation
Synchronization with other devices should be increased and made more effective.
Synchronization
Control over Individual App Permissions
App Permissions
Water proof
Iris Recognition
Marketing Strategy
Marketing StrategyApple – Price Skimming
Focuses on maximizing profits Apple has added a twist to the skimming strategy.Two major advantages of skimming strategy :
i) Insight ii) Aura of prestige
iOS 8
iOS 8what is iOS 8?
What is iOS?The biggest iOS release ever, iOS 8.
Health Kit Cloud KitHome Kit
iOS 8 FeaturesNew Capabilities
Photo Kit
Sprite Kit Metal KitScene Kit
iOS 8 FeaturesGaming Technologies
iOS 8 Featuresprogramming language
Swift.
A new language that lets everyone build amazing apps.
Conclusion
Trend-setter company able to foresee the future.Their strength is the innovation They know, how to ‘think different’.
Conclusion
Referenceshttp://en.wikipedia.org/wiki/Apple_Inc.https://www.apple.com/about/https://www.apple.comhttp://blog.which.uk.comhttp://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1http://www.statisticbrain.com/apple-computer-company-statistics/http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc--Mission-Statement.htmhttp://www.statisticbrain.com/apple-computer-company-statistics/http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.htmlhttp://www.marketwatch.com/investing/stock/aapl/financialshttp://www.slideshare.net/marconivr/apple-history
Stay Hungry, Stay Foolish.
Think Different
Thank You
Questions
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