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the market
According to survey data (54 respondents)…
the market
52 % use music subscription services
77 % actively search for and discover new music
80 % use streaming services to discover music
• 60 + markets• 100 + million active users• 30 + million paying subscribers
As of today…
marketshare
marketshare
but…
a recent article from Silcon Angle states :
“Spotify revealed in March that it had 30 million paying subscribers, but if today it says its 100 million users with 30 percent on the subscription tier it means that there has been no subscriber growth in the last three months.”….
the competition
Pandora, TIDAL, Apple Music, and other music services are working hard developing unique partnerships and features to incentivize Spotify members to switch to their services
the competition
TIDAL -• Promises CD quality streaming• Backed by A-list line-up of artists from all genres
meaning exclusive releases (see Kanye West’s TLOP)Pandora -• Automated playlist based on user feedback and large
sets of metadata to filter through an enormous music library
Apple Music -• Siri integration• Beats 1 24 hour radio station• Connect, connection platform between artists and
users
the competition
so…what can Spotify do to hold the lead and reignite growth?
my personal user story
my user story
my user story
a user story
what could this mean for Spotify?
Listening Parties
the social music experience for everyone
Listening Parties
Premium users can host a Listening Party for their next social event
Any user can join and participate in Listening Parties.
Build the playlist, vote on the best, and curate the music together
democratize the music experience for social events and spaces
does the market want this?
According to survey data…
market data
53 % have been in charge of music at social events
60 % built playlists and modified as needed
53 % said definite yes to more control of music at social events
42 % said yes to more control of music, only when certain songs bug them at social events
validation
42%
53%
5%
According to survey data…
Yes, the data suggests…
validation
53 % 42 %
95 % want some form of control over music at social events!
95 %
Who is the market?
personas
personas
personas
how does Listening Parties work?
Hosting Listening Parties
Hosting Listening Parties
Hosting Listening Parties
Hosting Listening Parties
Hosting Listening Parties
Joining Listening Parties
Joining Listening Parties
Joining Listening Parties
Joining Listening Parties
Inside Listening Parties
Inside Listening Parties
Inside Listening Parties
Listening Parties can become a whole new channel and mechanism for growth
Increase in - • new downloads and first time users
• time in app• songs played / day• playlists created / user• artist follows and song saves
the fuel
…increase conversions to paid subscriptions and overall…more eyes on ads!
ULTIMATELY, leading to more revenue $$$
Listening Parties
the social music experience for everyone
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