Q4 blogger call presentation

Realtor.com Quarterly National Blogger CallDec. 7, 2010

Start Time 11:00 am PST

Welcome

• Welcome and thank you for joining our webinar

• Check your audio and computer

• Ask questions on Twitter with the hashtag #rebloggers

• Use Twitter for chat

• We will post slides over the next few days

Agenda

• Welcome• Introduction• 2010 Social Media Year in Review from Realtor.com• Social Media Trends in 2011 Presented by Mike Bowler• Q&A• Contact and Resource Info

Audie ChamberlainCommunity Manager, Social Media

Top 10 Featured Bloggers of 2010

• Anthony Licciardello: 1,818,131 PVs

• Dan Tate: 1,366,699

• Jonathan Osman: 1,189,823

• Craig LePage: 1,127,318

• Cindy Marchant: 1,072,970

• Garreth Wilcock: 1,046,629

• Dave Congdon: 899,279

• Allan Glass: 726,776

• Jason Opland: 514,043

• Karen Highland: 512,170

Check out the top 50 bloggers of 2010 here!

Featured Bloggers in the News

• Sonya Loose (above): Realtor of the Year, Clare/Gladwin County, Michigan

• Key Yessaad, Internet marketing specialist/trainer and “Google Master” was nominated to the Inman Top 100 Influential People in Real Estate

• Jim Basquette, Huff Realty in Cincinnati OH, was featured on cover of July issue of The Residential Specialist magazine.

• Michael Caruso, Orange County CA Broker, interviewed by ABC-7 News on home sales recovery, March 2010

• Robert J. Russell, Maria Picardi-Kenyon, Tim McBrayer, among others, were featured in Lew Sichelman stories syndicated by United Features.

iPhone, Android and Windows Phone 7 Apps

• iPhone App downloaded 2.5 million times since January launch• Android App received a 4.7 to 1 star rating• Windows Phone 7 App is a premiere launch app, the first real estate app for the

platform and a top 25 must-have app

Redesigned Realtor.com

• Powered by a new platform: proprietary technology + new property database

• Easier to navigate, helps match buyers with local real estate experts

Redesigned Realtor.com Blogs

• 400,000 page views in November: highest ever!• Better exposure for Featured Bloggers and Ask a Realtor

MortgageMatch.com

• Find, prequalify and apply for a loan in 10 minutes• Avoid last-minute financing delays and close more deals

ListHub Acquisition

• ListHub is the largest online real estate syndicator• 2.4 million property listings from 270+ MLSs and 38,000

brokers to more than 70 real estate marketing web sites

FIND

• Search engine designed to help MLSs provide subscribers with easy access to data

• Research tool customized to fit local marketing needs

Partnership with MSN

• MSN visitors continue to access Move Network content• Move Network and MSN Real Estate reach more than 19.6

million consumers per month looking for real estate online

NAR Agreement Renewed

• 14-year-old operating agreement updated to drive more competitive and rapid innovations to Realtor.com

• Streamlines development of improvements to site features

Social Media Trends in 2011Presented by Mike Bowler

2011

Social Media

Mobile Technology

Extraordinary Value

Cloud Computing

Facebook•RSS•Groups

Twitter•Mobile•Engage

LinkedIn•Q & A•Groups

•Pros

•Cons

•Apps

iPad

Smart Phone Apps

Get a FREE Copy http://bit.ly/3fWuRt

• iPads• Smarts Phones• QR Code• Cloud Computing• Text Message programs• Social Media (General)• Blogging Why, How, What?• Facebook Pages, Groups• Twitter• WordPress Blogs, Plugins• Syndication of Listings

Hot Topics

Differentiation

Coming Up

• Ask a Realtor updates are coming soon• Look for the new and improved answer process

New Position for Jill Kipnis

• Jill will be the new online PR manager starting in January• You will be hearing from her on Realtor.com’s Facebook

page and on your blog sites

Q&A

• Twitter hashtag #rebloggers

• GoTo Webinar questions

Resources

Referenced Sites: www.realtor.com www.realtor.org www.mortgagematch.com www.realtor.com/mobile

Suggested tools: http://www.dragonmobileapps.com/ http://itunes.apple.com/us/app/recalc-free-real-estate-mortga

ge/id382009228?mt=8 http://mobile.photoshop.com/ www.dropbox.com/ http://tweetchat.com/

About Mike Bowler: www.mikebowlersr.com/ www.mikebowler.net/

Contact:Mike Bowler, Coldwell Banker Hubbell Briarwoodmike@mikebowler.com517.492.3400

Audie Chamberlain, Realtor.comAudie.chamberlain@move.com805.557.3149

Referenced Sites and Links to More Information

Thank you!

Q1 Call in March 2011