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Some thoughts on the Globe's evolution from a major metropolitan newspaper to a a multi-platform news organization.
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As the Globe evolves
From major metro newspaper tomulti-platform news organization
The Boston Globe’s early days
• Founded in 1872and ran into trouble right from the start
The Boston Globe’s early days
• Founded in 1872and ran into trouble right from the start
• Colonel Charles Taylor brought in the following year to save it
The Boston Globe’s early days
• Founded in 1872and ran into trouble right from the start
• Colonel Charles Taylor brought in the following year to save it
• Prospered for decades as a Democratic working-class paper
Newspaper Row, 1926
Move to Dorchester, 1958
The golden age, 1965-2005
• Monopoly andnear-monopoly status led to great prosperity– At left: Globe editor
Tom Winship, 1965-’84
The golden age, 1965-2005
• Globe and other major metros covered the nation and the world– At left: Globe editor
Matt Storin, 1992-2001
The golden age, 1965-2005
• Technological and social changes forced a lowering of ambitions– At left: Globe editor
Marty Baron, 2001-’12
The Globe’s crisis of 2009
The Globe’s tenuous stability
• Digital subscriptions across platforms boosted revenues
The Globe’s tenuous stability
• Digital subscriptions across platforms boosted revenues
• Free Boston.com site served casual readers supported by ads
The Globe’s tenuous stability
• Digital subscriptions across platforms boosted revenues
• Free Boston.com site served casual readers supported by ads
• Higher pricespositioned printas a luxury product
The John Henry agenda
The John Henry agenda
• Move the Globe to the center of a hub-and-spokes model, with specialized content appealing to niche audiences — some of which also finds its way into the Globe itself.
The John Henry agenda
• Boston.com — founded in 1995 primarily as a home for Globe stories and photos — will be completely separate, with no Globe content and an as-yet-undefined mission.
The John Henry agenda
• Printing presses to be moved to the exurbs while news and business operations are relocated in downtown Boston.
The spokes
The spokes
The spokes
The spokes
Will revenues follow vision?
• With online advertising declining in value, the challenge is to find a way to make innovation profitable– At left: Globe editor
Brian McGrory, 2013-
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