Review Wednesdays: The Thank You Economy - Gary Vaynerchuk

90 Day Video Challenge

Day 11www.WorkWithLindsayHack.com

Gary Vaynerchuk is a genius! ● He took his parents small liquor store in New Jersey and created

WineLibrary.com which is a $60 million dollar business ● At the time, businesses were still faxing while Gary had an email list

and open rate most marketers would kill to have. ● He biggest claim is to market any business in the year we live in● He has used YouTube, Twitter, Facebook and beyond to build his

businesses into massive success● He is not afraid to go against the grain and will tell anyone who is being

an idiot “You’re an idiot” ● Visit his website for his whole story https://www.garyvaynerchuk.com

Book Review - The Thank You Economy - Gary Vaynerchuk

His first book Crush It encouraged yonge, hungry entrepreneurs and small business owners to follow their passion (Go read it too)

His Books

● is a solid, well researched advice for businesses of all sizes to recognize the power of lifetime customer value and “outcare” their competition

● Filled with case studies and accurate observations about the present and future of real-time business

The Thank You Economy

1. All business leaders MUST think like small town shop owners

2. Allow personalities, heart and soul come through

3. If you have already experimented with social media & it didn’t work - either your product/service isn’t any good or you’re doing it wrong

Golden Nuggets to Take Away

4. Social media is here to stay and you better get on board or get lost

5. If you are not passionate about what your company does to find fuel for conversations every day, for hours on end with as many people as possible, maybe you’re in the wrong business

Golden Nuggets

6. If your view of social media is so tunnel-visioned that all you care about are the number of fans or retweets or views - you are missing the whole point

7. Invest in the relationship 8. Turn visitors into friends, friends into

buyers and buyers into advocates

Golden Nuggets

9. Quality is much better than quantity Engage and RewardMake Deep Relationships

Take Business as Passion, Live It Don’t be Short-Sighted Be True

Golden Nuggets

10. Instill the right culture “I care more about my employees then I do about my customers, and I care more my customers than I do breathing” (pg 91)

Golden Nuggets

“Use social media campaigns to create an opportunity for engagement, not to force it”“Simple talk, and listen” (pg 139)

Golden Nuggets

Chapter 6 - I’m on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball

Real Life Examples

Had some great campaigns but then dropped the ball - Bought once and never returned. They didn’t respond or engage after - No lifeTime value They didn’t follow up and lost fans #fail “When you invite 80,000 people into your universe and then never talk to them again”

Old Spice

1. Subscribe to my YouTube Channel - You do not want to miss a single video over these

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great info to help you be successful in your online business

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