Rotterdam post

Leah KrevitRice University

The Rest of Us

Stephen Abram, MLSGale Cengage Learning

Rotterdam, June 17, 2010

FutureReady

These slides will also be availableat Stephen’s Lighthouse blog

The struggle for the future of academic libraries

21st Century Strategies

• Content Access• Bricks and Clicks• Tricks• Communities• Impact• Reach• Programs• Social links

“The Internet has now progressed to its infancy”

What Are Academic Libraries For?

• Changing Dynamics• Collections and memory curation• Access and service• Non-partisan, non-commercial• Social Glue• Community• Learning• Interaction

Bricks, Clicks and Tricks

Are we going to a totally build it yourself world?

Imagine IKEA merging with Daimler Benz...

OK – What is happening that

will change everything?

Google Books

Settlement

Google Editions:

Bookstore

SEO: Search EngineOptimization

SMO: Social Media Optimization

I my customers

TransmogrifyingContainers

Mobile

Geo-IP

6 Tricks You Can Do Right Away

• Number Six:

• Go Beyond Statistics• Google Analytics• Foresee

What We Never Knew Before 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the first

time. 29% found our products via the library website. 59% found what they were looking for on their first search. 72% trusted the content more than what they found on

Google. But, 81% still use Google.

Driving User to the Library

• Encyclopedia.com• HighBeam• WorldCat• iPhone Apps• Questia• Geo-IP measures• Etc.• Watch for more . . .?

BroadbandWhitespace

The Cloud…printing…servce…storage

Populate the world with

widgets & API’s

The Article Economy++

Format Agnosticism

The Yahoo!/BingiPhone,

FacebookMigration

Devices like iPads,

Kobo, Kindles,

eDGe, and Mobile

Supporting the 21st Century book experience?

Kobo, Amazon, Apple, iPDF, etc. . . .

What about censorship?Freedom of expression?Freedom….In general

Make Sense of

Social

The Experience

OK – Now let’s ask ourselves what our users really, REALLY want.

Observe Your Users

Context is King,Contact is Queen,

Curation is the foundation not Content.

Trans-LiteracyMove beyond reading & PC skills • Reading literacy• Numeracy• Critical literacy• Social literacy• Computer literacy• Web literacy• Content literacy• Written literacy

• News literacy• Technology literacy• Information literacy• Media literacy• Adaptive literacy• Research literacy• Academic literacy• Reputation, Etc.

A Third Path

Growing up from books,Extending the experience

These are exciting times.

Choose between achieving a dynamic and exciting future vision or longing

for a nostalgic past.

The power of libraries

Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Gale Cengage LearningCel: + 1 416-669-4855

stephen.abram@cengage.com

Stephen’s Lighthouse Bloghttp://stephenslighthouse.com