Self-Publishing 2.0 - Back to the Basic: Communities, Tribes and Storytelling

Self-Publishing 2.0: How Social Media is

Reframing the New Publishing Paradigm

REVIEW OF SOME KEY CONCEPTS

DEMOCRATIZATION DREAMS: SELF-PUBLISHING AND PUBLISHING

BACK TO THE AGORA: STORYTELLERS AND ORATORS

OVERVIEW

1

2

4

SOCIALIZATION: BECOMING THE TRUE SELF IN SELF-PUBLISHING3

REVIEW OF SOME KEY CONCEPTS

Open Source

Thought Leadership

Social Media

Cloud Computing

Marshall McLuhan

MEDIA: THE EXTENSIONS OF HUMANS

the senses and beyond (consciousness?)

"THE MEDIUM IS THE MESSAGE"

new technologies affects social organization

GLOBAL VILLAGE

Tribal nature

Marshall McLuhan

“Print is the technology of individualism”

Exponential Growth of Adoption

To reach an audience of 50 million

38 years 13 years 4 years 3 years

Facebook: 100 million in 9 months

In software development is peer production

bartering and collaboration Making everything available at no cost

to the public:

end-product, source-material, "blueprints" and documentation

practices in production and development that promote access to the end product's source materials.

Open Source

The Cloud

What is Social Media?

Social media are media for social interaction, using highly accessible and scalable publishing techniques. (Wikipedia)

Social Media

Thought leader is business jargon for an entity that is recognized for having innovative ideas.

Thought Leadership

“Leaders of business ideas that merited attention.” Joel Kurtzman, editor-in-chief of the Booz, Allen &

Hamilton magazine, 1994

THREE BASIC TYPES OF PUBLISHING Traditional (big house publishing) Subsidized (semi self-publishing) Self-publishing (“all my self”)

DEMOCRATIZATION DREAMSSELF-PUBLISHING AND PUBLISHING

Distribution

Bookstore Shelve Space

Personal Library

POD and Self-publishingDemocratization?

WEB 1.0 static read only published content going online Paid advertising

POD and Self-publishingDemocratization?

WEB 1.0 static read only published content going online Paid advertising

Self-Publishing 1.0 Editable Printed One at a Time Available on Demand Webpage - Online

Bookstores Traditional Marketing

(Expensive)

The same paradigms

Shelve space is the place to be Being picked up by traditional publishing house

“and retire” Authors' advance “I should get paid to be

published” ...because everyone likes it (my family and

close friends)

Self-Publishing 1.5Ah-ha!

Self-publishing as the platform into traditional

Retire? Author? I'm now an entrepreneur in the field of my dreams

Well, why go with the big 6 when they want to cut my control and royalties

I'm fulfilled as I help others

Who gets it?

Ali Pervez - “Black Belt Marketing”

Stephanie Pappas - “Assisted Yoga Postures”

Jay Conrad Levinson - “Guerilla Marketing Series” (latest one with Shane Gibson)

The dreams of the self-publishing movement finally happening

Social Media has accelerated the process Exponentially (specially in the last 2 years)

Better opportunities for any kind of author like it has been for small businesses too

Traditional publishers are accepting the shifts and learning from Music and film Industries

SOCIALIZATIONBECOMING THE TRUE SELF IN SELF-PUBLISHING

The Last Three Years

“Linchpin will be the last book I publish in a traditional way.”

~ Seth Godin

“ The Physical Book Is Dead In 5 Years”

~ Nicholas Negroponte

Multi Success

We have seen more sporadic successes than ever before in almost every medium

We are seen a cross pollination of media that resides comfortably in the Social Media Sphere and the new technologies

Value, Uniqueness and Authenticity

POD and Self-publishingDemocratization?

WEB 2.0 dynamic, interactive

read -write 2 way

user generated content

being online

collective intelligence, collaboration

noisy and messy

information overload

POD and Self-publishingDemocratization?

WEB 2.0 dynamic, interactive

read -write 2 way

user generated content

being online

collective, collaboration

noisy and messy

information overload

Self-Publishing 2.0 Blogs, Forums Forums, comments,

measuring tools Instant feedback Online Distribution Open source and Free Amp Free social media

promotions

Opportunity for Authors

SOCIAL MEDIA SUCCESSES BECOME THOUGHT LEADERS

OPEN SOURCE and THE CLOUD

ANYONE HAS A LOUD VOICE (Authors and Readership)

Pop Culture is fragmenting

Low Risk even for traditional publishers

Promotion Via Traditional Channels is Too Noisy

There’s infinite shelf space - Infinite Storage Kindle (80% more than Hardcover)

Authors Role: Curation

Leadership

Uniqueness and Authenticity

Connection - Matchmaking

Connecting to others by connecting them

Creating a Movement

Movement – a tribe of individuals together for a common cause or interest

Permission Marketing is a Priviledge

AUTHORS MUST CONNECT WITH READERS:

Learn about your readers and write for them to accomplish connection, build your tribes to set

yourself as a Thought Leader

BECOME A WRITER FOR YOUR READERS INSTEAD OF SEARCHING FOR THE

READERS OF YOUR WRITING

Social Media Strategy

1.Determine your Goals & Objective

2.Research and research

3.Create your list of Contacts and Content

4.Join the Conversations to Develop & Strengthen Relationships

5.Manage Time / Resources

6.Measure

7.Analyze and Improve

Sending relevant, valuabletraffic to your own website

Website/Blog

Blogging Social

Bookmarking Social Networks Shared Calendars

and Events Micro-blogging

and Live blogging Photo Sharing Wikis Podcasting / Video

Blogging Webinars

Who Really Gets It!

Seth Godin http://sethgodin.typepad.com/

Chris Brogan & Julien Smith http://www.chrisbrogan.com/

Guy Kawasaky http://www.guykawasaki.com/

Sh*tmydadsays http://twitter.com/shitmydadsays

BACK TO THE AGORASTORYTELLERS AND ORATORS

Storytellers and Oratorswith their audience in one space

WEB 3.0 mobile & multiple devices

semantic web

Flow of information

intelligent browsing

Cloud computing

users preferences & needs

OpenID (portable identity)

3D

Voice recognition

Order

Personal

Intimate

Connected

The mess becomes organized

(Google again?)

Moderator(Google?)

Reader

AuthorTheCloud

Community of Readers

Community of Authors

Open Source

The New SpacesAlive Communities

AgoraPolitical

+Commercial +Social

Citizen

StorytellersOrators

Readers / Audience

FictionNon-Fiction

The New Spaces – A New AgoraAlive Communities

Social /Community

Environments

Author-Author

Author-ReaderTribes: Writing - Publishing-Distributing from interacting with Audience

Homer (curators): Synergistic communities of authors and collaborators (bartering)

The Self-Publishing

The New Autheur= Author

+ Entrepreneur

Multimedia

Multidisciplinary/ Multilingual

An author entrepreneur knowledgable of film, music, graphic design, color theory – able to communicate in the global community of media

Storyteller: animated, musical for an Agora mindset – video games, choose your own adventure

The New Definition Author 3.0

Thank you !

And now some Q & A

Ask me more @josealbis or jose@albisgroup.com