Short primer on tracking organs for transplants by tom starr march 8, 2011

Short Primer Tracking Short Primer Tracking Organs for TransplantOrgans for Transplant

Presented byPresented byTom Starr, CEOTom Starr, CEOTom Starr Live AdvisorsTom Starr Live Advisors

March 10, 2011March 10, 2011

Using Barcodes, PDF417, RFID, WiUsing Barcodes, PDF417, RFID, Wi--Fi and Fi and GPS/Cellular and GPS/Satellite Systems GPS/Cellular and GPS/Satellite Systems for UNOS Barcode/Label Committeefor UNOS Barcode/Label Committee

Barcodes, RFID, WiBarcodes, RFID, Wi--Fi & Fi & GPS/Cellular SystemsGPS/Cellular SystemsCan all be used to:Can all be used to:

1.Determine location of assets

2.Transmit location information to remote user

Which to use is Which to use is determined by determined by geographic footprintgeographic footprint• Barcodes 15’ or less from a scanner

• RFID tags have range of 300’ or less from scanner

• Wi-Fi systems 1000’ or less from scanner

• GPS/Cellular anywhere cellular visiblecoverage

RFID RFID RADIO FREQUENCY IDENTIFICATIONRADIO FREQUENCY IDENTIFICATIONWith specialized scanners limited areaWith specialized scanners limited area

Automatic Tracking Highway Toll Fees, Automatic Tracking Highway Toll Fees, Tracking pallets in warehouse, tracking Tracking pallets in warehouse, tracking

livestock, reading passports livestock, reading passports

Advantages RFID Advantages RFID over Barcodesover BarcodesBarcode require line of siteBarcode require line of site

•• Maximum of 15 feetMaximum of 15 feet•• Labor intense ½ second perLabor intense ½ second per•• Damaged codes issueDamaged codes issue•• Read onlyRead only

RFIDRFID•• Up to 300 feet from scannerUp to 300 feet from scanner•• 40 tags per second possible40 tags per second possible•• Can be implanted, protectedCan be implanted, protected•• Two way communicationTwo way communication

High Capacity Codes High Capacity Codes e.ge.g(QR) Quick Response(QR) Quick Response

•• QR Codes read by mobile phoneQR Codes read by mobile phone•• Japan for Inventory ControlJapan for Inventory Control•• PDF 417 (2D, Stacked or Matrix Barcode variationPDF 417 (2D, Stacked or Matrix Barcode variation•• Retail purchases via QR codes on signs, flyersRetail purchases via QR codes on signs, flyers•• Restaurant comment from cell phoneRestaurant comment from cell phone•• Real estate brochures link to websitesReal estate brochures link to websites

WiWi--FiFiWIRELESS LOCAL AREA WIRELESS LOCAL AREA

NETWORK.NETWORK.

Expensive hardware (3 or more receivers)

Limited range radio signals(+/- 1,000 feet)

Buildings, Campuses, Amusement Parks

GPSGPSAND WIDE AREA NETWORKS (CELLULAR)AND WIDE AREA NETWORKS (CELLULAR)[LOCATION DETERMINATION TECHNOLOGY][LOCATION DETERMINATION TECHNOLOGY]

• Asset must receive signals from 3 or more GPS satellites (See sky)

• GPS is not a transmitting device

• Location distributed over WAN (e.g. cellular system)

• Relatively low cost

• Inside add “location estimating”

Organ TrackingOrgan TrackingLimited geographical footprint Limited geographical footprint (building, campus, medical complex)(building, campus, medical complex)

•• Barcode, RFID or WiBarcode, RFID or Wi--Fi are optionsFi are options

•• Require scanners at all locations, Require scanners at all locations, cooperation of all facilities in process cooperation of all facilities in process Trauma centers, OPO’s, Transplant CentersTrauma centers, OPO’s, Transplant Centers

•• Organ location available only when within Organ location available only when within range of scannersrange of scanners

Organ TrackingOrgan TrackingLarge Geographic Footprint Large Geographic Footprint (GPS/cellular or GPS/satellite system suffices)(GPS/cellular or GPS/satellite system suffices)

•• Asset can be Asset can be “pinged“pinged” to id location” to id location

•• If on aircraft ID’s last known location If on aircraft ID’s last known location (no ID in flight)(no ID in flight)

•• No scanners required…no need to No scanners required…no need to involve facility owners/managers in involve facility owners/managers in deployment of financingdeployment of financing

RecommendationRecommendationClearly scope & measure tracking Clearly scope & measure tracking problem.problem.

• Where and how do organs get lost?• How often are organs lost?• What are hard & soft cost when organ

lost?• Then design system• Deploy a trial• Measure the impact

“We would be glad to help”.“We would be glad to help”.Jim Duncan, CEO, NavtrackJim Duncan, CEO, Navtrack

Resources:Resources:James W. Duncan, Jr. PresidentNavtrak, Inc.2000 Northwood DriveSalisbury, MD 21801410.215.6008jim.duncan@navtrak.net www.natrak.net

Thomas J. Starr, CEOTom Starr Live Advisors.6084 Bridgehaven DriveMilford, OH 45150513.248.4665tstarr@tomstarrlive.com www.tomstarrlive.com

Kevin Berisso, Ph.D.OHIO UniversityDirector Center for Auto Data IdentificationAthens, OH 45701740-593-1453berisso@ohio.edu www.ohio.edu/aidc/