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Slides from my presentation at SoMeT in Tunica, MS. http://www.bvmatson.com
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“Two Takes: How Two Different Destinations Capitalize on Video
Content Marketing”
Shoestring Budget Video
Only So Many Hours in a Day
Limited Budget
$1,000+ PER MINUTE
LONG PROJECT TIMELINES
“MR. EXPERIMENTER”
Produce Multi-Use Content
Website Content
Blog Posts
Enhanced Search (SEO)
Social Media Posts
HELP Your PARTNERS
GAIN TRUST of the Community
Remain Flexible
Become Consistent
Reality VS Fantasy
“Poor Mans” Wish List
HD Camera $100-$200
Microphone/Audio Recorder $100-$200
Total Investment: $300
VS
*Advanced Settings
Video Length
Less Is More
Storyboards – Get Organized
Quick N’ Easy Formula
• Go “SHOOT” when it is busy
• Get 5-10 Shots MAX
• Fronts of Heads & Teeth
• Limit the shots to 5-10 Secs
Human Tripod
Keep the LIGHT BEHIND YOU
BAD AUDIO RUINS GREAT VIDEO
Fill Out ALL Fields!
Add (VIDEO) to Titles
LINK IT ALL UP!
Recycle the Content
Be Authentic
Keep It Simple
DON’T Take Yourself So Seriously!
Don’t Be Afraid to Make an
out of yourself once in a while!
Sometimes You Gotta Be
THAT GUY.
If You’re Not Having Fun
You’re Not Doing it Right
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