social media for filmmakers (dok.incubator)

SOCIAL MEDIA FOR FILMMAKERSDOK.Incubator, Telc 2012

WOLFGANG GUMPELMAIER

• New Media Consultant

• Blogger, Speaker, Coach

• Social Film Marketing & Crowdfunding

• CO-Founder of www.ununi.tv

• Member of www.ikosom.de

• Senior Consultant Social Media

• TrendScout at TrendOne

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Bildquelle: DOKVILLE 2011

INTRODUCTION

WHAT IS SOCIAL MEDIA?

Wikipedia:

Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

WHAT IS SOCIAL MEDIA?

Matias Roskos:

The Social Web is not a marketing-channel. It‘s about communication. And Social Media are the individual components on the Internet that define the Social Web‘s technical frame.

Source: The Conversation Prism

Source: Emanuel Vivier

WHYSOCIAL MEDIA?

Source: Social Media Count

WHY SOCIAL MEDIA?

Source: play communication

WHYSOCIAL MEDIA?

Seth Godin:„The point is: you can find Ukrainian folk dancers and connect with them. Cause you wanna be connected.“

WHY SOCIAL MEDIA?

Source: The Long Tail

Chris Anderson:

„Our culture and economy isshifting away from a focus on arelatively small number of"hits" (mainstream products andmarkets) at the head of the demand curve and toward ahuge number of niches in the tail.“

(SOCIAL MEDIA) STRATEGY

ON THE ONE HAND...

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Source: Netzpiloten

Traditional distribution:

•Theatrical

•DVD

•Pay-TV

•Free-to-air-TV

ON THE OTHER HAND...

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Source: Faceparty by RichardAM

• Set Top Boxes

• Mobile Devices

• Hybrid Distribution

• Web TV, VoD

• P2P-networks

• Social TV

• Broadband

• 3D & Digital Cinema

• Crowdsourcing & Crowdfunding

GOALS

•Getting your film out there

•Selling your film

•Building a community

•Raising awareness for a topic

•Building a reputation

•Getting some feedback

•etc. Source: Social Mojo

RESOURCES

•Budget

•Time

•People

•Technology

•etc. Source: Social Mojo

CONTENT

own vs. user-generated/external

TOOLS

DISTRIBUTION

DISTRIBUTION

DISTRIBUTION

MARKETING

Source: The Dark Knight Rises

CROWDSOURCING

CROWDSOURCING

FINANCING

MONITORING

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COPYRIGHTSPeople consume films

whenever, however, whereever they want!

HOW TO START?

STEP BY STEP

• Look around

• Register a profile

• Find some friends

• Make your first steps

• Learn from others

• Interact with others

• Identify influencers

• Become a resource

• Monitor your activities

• Optimize your strategy

• Benefit from Social Media

FACEBOOK

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Facebook‘s statistic:

•More than 900 million active users

•526 million daily active users on average in March 2012

•Average user has 130 friends

• More than 42 million Pages with ten or more Likes

TWITTER

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GOOGLE+

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Source: The Movie Bit

YOUTUBE

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Source: YouTube Blog

• Launched in 2005

• 2nd largest search engine

• 72 hours video uploads per minute

• 800 million unique users/month

• 4 billion videos viewed per day

BLOGS

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Wikipedia:

„A blog (...) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.“

Source: The Hobbit Blog

Source: Irrational Realm,

PINTEREST

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COLLABORATION

MONITORING

OTHER TOOLS

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• business networks: Xing, LinkedIn

• photo-/videosharing: Pinterest, DailyMotion, Vimeo

• location based services: Google Places, Foursquare

• social bookmarking: Delicious, Digg, Diigo

• presentations: Slideshare, Scribd, Prezi

• collaboration: DropBox, Google Docs

• etc.

EXCURSION:CROWDFUNDING

„crowdfunding is about the financing of projects and people by (large) crowds.“

WHAT ISCROWDFUNDING?

„In October we reached $100 million in pledges and had our one millionth backer.“

Kickstarter

CROWDFUNDING STATISTICS

CROWDFUNDING PLATFORMS

Source: Intuit/Column Five

HOW CROWDFUNDING WORKS

MERCHFUNDING

EXAMPLES

WE ARE THE STRANGE

LOST PLACES

HOMOPHOBIA

TASTE THE WASTE

WATER MAKES MONEY

INVASION OF THE NOT QUITE DEAD

ROCKSTARS OF URBAN ART

GOLDEN RULES

• Start with people who share your interests (family, friends, colleagues)

• Learn (from) Social Media

• Learn from others

• Plan your communication

• Start small, then grow your activites

• Don‘t expect too much

• Be active

• Be creative

• Be authentic

• Monitor your activities

• Stay up to date

• Show your expertise

• Incorporate into daily routine

GOTTA SHARE

LINKS•Selling your film without selling your soul

•Webdocs - Survival Guide for Online Filmmakers

•Fans, Friends and Followers

•Think outside the box office

•The Long Tail

•Tribes

•Filmcourage

CONTACT

eMail: wolfgang@socialfilmmarketing.com

Web: ww.socialfilmmarketing.com

Facebook: /socialfilmmarketing

Twitter : /gumpelmaier

Slides: http://www.slideshare.net/gumpelmaier

Delicious: http://www.delicious.com/gumpel

THANK YOU FOR YOUR ATTENTION!