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Don't be left behind in the social media revolution. Practical advice for the business professional on how to use social media.
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Social Media for Professional Use: Don’t Be Left BehindEileen O’BrienDirector, Search & InnovationSiren Interactive
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What Is Social Media?
“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations”
GroundswellBy Charlene Li & Josh Bernoff
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Social Media Explosion
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Social Media Is a Tactic
Social media is a tactic, not a strategy Start with an objective, create a strategy and determine the
best tactics What do you want to accomplish?
New job or promotion Increased industry visibility Knowledge
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How Do You Want to Be Known?
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Search Yourself
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The Basics
Reserve your name on social platforms: http://namechk.com
Consistent photo and profile Be transparent State that opinions are your own Follow your company’s social media
policyRoche example:
http://www.roche.com/about_roche/at_a_glance/socialmedia
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Just Jump In
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Leverage LinkedIn
Professional photo Personalized URL
Linkedin.com/in/name Link to all sites Embed blog Status updates
Consider linking twitter Can show books, trips Personal note with invites
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Leverage LinkedIn
Be active in groups
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Claim Personal URL: http://facebook.com/YourName
Friends & Family Causes/Communities Hobbies
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Facebook.com/HBAmetro
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YouTube
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The Value of YouTube
Free, customized channelYouTube.com/HBAGP
Second largest volume of searches
Keyword-tagged video is 50 times more likely to appear on the first page of a Google search result versus traditional webpage (Forrester Research)
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Blogging
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The Value of Blogging
Excellent for search Enables thought leadership Leverage content fully
Sites will repost content If too time consuming, consider:
Guest bloggingCombine forces with othersComment on other blogs
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What’s Twitter?
A free social networking & microblogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them.
Asks: What’s Happening?
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An Example of a Twitter Profile
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Twitter: How to Use It
Use Twitter Interface Download TweetDeck for free or use http://HootSuite.com Columns for all friends, mentions, direct messages
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Twitter: The Vernacular
@eileenobrien in a message brings it to my attention – this is a “mention”
D eileenobrien in a message is a private “direct message,” or DM RT is a ReTweet (rebroadcast of a message)
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Twitter Hashtags
Use hashtags # for easy searching or curating of information#socpharm, #hcsm, #hcsmeu, #mhealth
Hashtags.org: to find a hashtag topic or to see what a hashtag means
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URL Shorteners
Get a free http://bit.ly account to shorten URLsTracks how many times your link is clicked
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Twitter: Who to Follow
Thought leadership and cause enthusiasts Search on topics of interest Look at who others follow Take your time
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Tweetchats
Discussion about a specific topic at a preassigned day/time Find tweetchats at: http://bit.ly/twitterchats Join #SocPharm on Weds, 8-9 pm EST
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Twitter: How to Get Followers
Quality not quantity When you follow someone send a
tweet Search on topic & answer questions Live-tweet conferences Engage, say thank you Add yourself to yellow pages
www.twellow.comwww.wefollow.com
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SlideShare
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SlideShare.net
Free account, post and tag presentations Access this presentation on
http://slideshare.net/sireninteractive
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Summary
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How Do You Find the Time?
Fit it into what you’re already doing Small chunks of time Use social media to curate content It’s a worthy investment
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The Golden Rules
Social media is all about being human, so have personality Never say anything you wouldn’t say in front of your mother It’s about building relationships Treat others with respect Be generous Add value
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Thank you!
Questions?
Eileen O’Brien@EileenOBrieneobrien@sireninteractive.comhttp://slideshare.net/sireninteractive
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