Social media Romania day 4

Social MediaDr Bex Lewis, Digital Fingerprinthttp://www.slideshare.net/drbexl/social-media-romania-day-4

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Assignment

• In groups of 4, create a video about an issue (faith-based) you are passionate about – e.g. homelessness, social justice, mission, evangelism. • Agree as a class the maximum length the videos can be• Negotiate amongst groups so each group has a different focus• Place the video on YouTube & promote with social media

• The videos should demonstrate learning from this week, some research into the topic, seek to ‘show, rather than tell’ (avoid preaching!) – ideas for solutions if we work together

• Write an individual blog post for the class/college blog to ‘reflect’ upon what you did, what was your message, who was your audience, why you made the decisions to include/exclude certain information/messages, how you built upon pre-existing information in this area, what you collected that was new, and how the group worked together,

BLOGGING9.00-10.30am

What is a blog?

Blog Characteristics?

• A reverse diary (most recent entry first) • A publically accessible personal journal• Reflections, comments and hyperlinks• Commentary/news on a particular

subject• Text/Image/Links including media• Interactive, especially comments• Potentially informal tone

Get Inspired!

Search Blogs: What do you like/not like?

• http://www.google.com/blogsearch • http://technorati.com/blogs/directory/

http://www.blogcatalog.com • http://globeofblogs.com • http://www.blogarama.com • http://www.networkedblogs.com/topic/

Romania

Like/Don’t Like

Why Blog?

http://youtu.be/livzJTIWlmY

So – DISCUSS – why blog?

• What message do you want to get across?

• What action do you want to be taken?

• What event might you want to promote?

• What might you want to reflect upon?

Why a College blog?

PLATFORMS

Blogger.Com

Tumblr.com

Logging into WordPresshttp://youtu.be/Sj08kKXxjCw

http://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13

Author Bio …

Site Title/TagLine/TimeZone

Dashboard Pages About Page

About: Briefly Think…

•Who is this site by?•What is it about? •Who is it for?•When is it updated?

New Post

Editing Bar

Editing Mode

Add a Link

Add Email

Insert Media (p3-5)

Copyright!

Image Sources

• http://seedresources.co.uk/ • http://www.sxc.hu/ • http://www.flickr.com/creativecommons/• http://www.rgbstock.com/• http

://commons.wikimedia.org/wiki/Main_Page • http://www.freebibleimages.org/• http://www.goodsalt.com • http://www.wikipaintings.org/

BLOGGING: 211.00am-12.30pm

Add Video

Embed Code

What Content Works?

• “See what we’ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites,

etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• ‘Best Of’ Content• ‘How-to’ Posts• 10 things you can… • Guest Posts

http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one

Blog Post Ideas…

• Theological Debate: How can God be at the same time, Father, Holy Spirit & Son?

• Click-Journalism: De-professionalism. Exclusive interview with expert academia/journalism

• Best Christian films in 2012• 32 Rules for Creating a Logo• Top 5 Journalism Schools in Romania• Interview with Toby Mac (DC Talk)• Dos & Don’ts in Photography• Photography Contests• Media Resources, e.g. How to make a web banner• Expository Preaching: Thematic Preaching using chapters

What does a blog post look like?

• 300-800 Words• Internal Headings/Bolded Sentences• At least 1 image• 1 idea per post, around KEYWORDS• Headline = assume reader won’t read

article• Careful ‘twists’ on words, don’t mislead• Clarify if it’s a personal opinon• Spelling/Grammar

Categories & Tags

Exercise

•Devise 8 ‘top-level’ categories

•Devise 20 core tags•These can develop organically, but it’s good to be clear at the start.

Comments

Themes

Widgets/Plugins

BackUp

Let’s Get Strategic

Site Purpose

Exercise

•Return to “About” – what is the PURPOSE of your blog?

Define Audiencehttp://www.rgbstock.com/photo/mjQsEks/Theatre+Seats

http://www.blogherald.com/2007/05/04/are-you-really-writing-for-your-blog-audience/

• Have you stopped to consider the cultural colloquiums and references you make in your blog writing which are country, region, or age specific?

• If you are writing for a very specific audience, then use terms and phrases they will recognize and identify with. Identifiable cultural colloquialisms connect people. When they understand the reference, you hold their attention and can move forward with the subject matter. There is no confusion.

• Still, watch for colloquial phrases and asides that don’t add to your blog writing. We often throw in metaphors and similes that don’t add to the content but stylize it.

Define Your Audience

• Male/Female?• Age?• Culture/Nationality?• Beliefs?• Academic Level?• Attitudes/

Behaviour?• Friendship Group?

• http://en.wikipedia.org/wiki/Persona_%28marketing%29

• http://heidicohen.com/marketing-persona/

Timing

• How often do you want to blog?• How much time do you have to blog?• How often is there new information?• Be CONSISTENT – minimum once a

week• Who else can help you blog?• Be prepared to pre-set blogs to publish

whilst you’re on holiday

Keep People Reading

How do you get people to read your blog?

• Pull vs Push content• Interesting content• Regular schedule (set posts in advance)• Take comments seriously• Social media – especially Twitter• Comment on others blogs• Offer thought leadership• Post URL on printed materials.

http://bigbible.org.uk/tag/31daystabb/

SOME OTHER TOOLS1.30-3.00pm

Geocaching

Do.Com

Doodle

Survey Monkey

Google Forms: http://youtu.be/IzgaUOW6GIs

Dropbox

Slideshare

Google Docs: http://youtu.be/iwmG43D0vD4

Online Meetings

Pinterest

Picmonkey

Flickr

AudioBoo

LiveStream

Screenr

MailChimp

Storify

Skype

BOOKMARKING

Digg

Delicious

Reddit

@drbexl @digitalfprint @bigbible

http://www.sxc.hu/photo/1327659