Social Media Workshop - Word Press

Social Media for Entrepreneurs

Why WordPress

Easy to use

Extremely flexible

Easy to self manage

Puts you in control

What is a blog

A blog is a hierarchy of text, images, media objects &

data arranged chronologically

Why Blog

SEO

Knowledge & expertise

Provides customers information

Builds credibility

Lead generation

Blog theme

Purpose

Target audience

Subject matter

Blog content

Become the “go to” person

Tips

Industry related topics

Share your views

How to’s

Ask your customers

dashboard

settings - general

appearance - themes

appearance - themes

install theme

install & activate

custom header

Set a static home page

Add home page

Add blog page

Add content to home page but do not add content to blog page.

add page

add page

add page

add post

reading settings

categories

appearance - widgets

Widgets

Twitter Code 1

<p align="center";a href="http://www.twitter.com/yourname" target="_blank"><img src="http://www.directassistonline.com/images/dao/twitter-icon.jpg" alt= "yourname" border="0"></a></p>

Twitter Code 2

<p align="center"><a href="http://twitter.com/yourname"><img src="http://www.directassist-online.com/blog/Images/PD-twitter-iconset/PNGs/twitter-bird-5.png" alt="twitter" width="129" height="152" border="0" /></a></p>

widgets

Blog site - must have widgets

Twitter Follow

Feedburner for tracking and blog subscriptions

• Your websites• Categories• Recent posts• Recommended reading / sites

Blog site

• Domain name• Webhost with MySQL database• User login details

Blog site - Download

www.wordpress.org/download

blog site - how to install

plugins

Blog Basics - must have plugins

• Register a domain• Webhost• Install WordPress

• Askimet • WordPress Stats• Mobile press• Sociable• Gravitar• Google Analytics• Google Sitemaps• Exclude pages• Contact from 7• SEO Pack

plugins

plugins

plugins

Blog Basics - blog sections

• Home• About• Categories• Blog Roll• Other services• Follow on Twitter• Subscribe to newsletter or

blog• RSS feed

www.directassist-online.com/blog

CommentsPost comments on other

users blogs in

communities and on blog sites

The bear minimum

Post one comment on someone’s blog in this room every week

Post one comment on an industry related blog site

Post comment in

community sites

Direct Assist Online & Better Networking

Romany ThresherTwitter: @romanythresher

www.direct-assist.co.zawww.betternetworking.co.uk

Social Media for Entrepreneurs