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How the UMHSL is interacting in different social networking sites. To get the conversation started.
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SOCIAL NETWORKING AT THE UMHSLConnecting with and informing our clients.
Agenda
Why social network? Social networking sites Looking dynamic with little or no effort Technogeekery (or how it is all
connected) Problems Where can people find us? Next steps
Why social network?
Branding / marketing / promoting the library
Being useful to our patrons in the places where they “live”
Understanding our users better Connecting with clients Getting feedback from clients & responding
Being social
What should we be posting? Promoting library events Promoting library services Linking to new resources Links to articles, videos, web sites of
interest Solicit feedback / polls New additions to collection Marketing Answer questions
Social networking sites
Facebook Large number of staff using this site Anecdotal evidence that clients are using our
computers to access Facebook. Had a UMHSL Facebook Group already
Twitter Lots of buzz about Twitter in the news media Lots of buzz in the library literature about the
usefulness of this site. Little anecdotal evidence to suggest our clients
are using it.
Social networking sites
Flickr Photo archive for UMHSL.
Delicious Possible way to improve link maintenance on our
pages. Still working out some kinks.
Posterous Can post from your e-mail and it will autopost to
a “blog” and a variety of social networking sites. Idea that we might use this site to highlight our
renovations.
Looking dynamic (with no effort) Problem with social networking sites is the
staff time to maintain them, HOWEVER … Almost constant stream of news and events
from nTreePoint sections: Health Sciences Libraries – News Health Sciences Libraries – Events Info-RX Info-RN
Capitalize on this and use the RSS feeds to populate social networking sites.
Why?
To see if we can. To establish a UMHSL presence where
our clients “live”. We think that people would appreciate
receiving the kind of news and events we offer in another venue.
Technogeekery
nTreePoint RSS feeds third party applications which in turn feed Facebook and Twitter RSS2Twitter Social RSS
Posterous feeds: Twitter Facebook page Flickr
How it all works
Facebook Page
Flickr
nTreePoint
RSS2TwitterRSS
Social RSS
Posterous
Sit back relax and enjoy the ride!
Demonstration!
Problems
Events RSS feed – displays based on publication date not on event date. Investigate using YahooPipes! to mash the
feed into submission. Social RSS – Facebook page – formatting
is not pretty. Look at other third party apps to see if they
can do any better. What do we do with Delicious?
Delicious
Could feed links into Facebook page Have concerns about number of links …
would this be annoying? Could feed selected links to Twitter
Where can people find us?
Twitterhttp://twitter.com/healthlibrary/
Facebookhttp://www.facebook.com/home.php?#/pages/Winnipeg-MB/University-of-Manitoba-Health-Sciences-Libraries/98627719719
Posteroushttp://umhsl.posterous.com/
Flickr http://www.flickr.com/photos/umhsl/
Delicioushttp://delicious.com/healthlibrary/
Log in information available at the NJMHSL reference desk
Next steps
Promote our presence. Establish monitoring and updating
procedures. Evaluate our effect or the utility of our
presence on these sites. Consider offering a UMHSL presence on
other social networking sites (MySpace; jUMp)
Additional considerations?
Recommended