Socialnomics Trade Book Review

SOCIALNOMICS: HOW SOCIAL MEDIA TRANSFORMS THE WAY WE LIVE

AND DO BUSINESSBY: ERIK QUALMAN

ABOUT THE AUTHOR: ERIK QUALMANThe Beginning:

A Michigan native, Erik Qualman received his BA in Marketing at Michigan State

and his MBA from the University of Texas at Austin. At MSU, he

played basketball and was named Academic All-Big 10.

His Career: Currently, Qualman is the Global Vice President of Online Marketing

for EF Education, the world’s largest private educator.

Before joining EF Education, Qualman helped grow the online marketing and eBusiness functions of Cadillac & Pontiac (1994-1997),

AT&T (1998-2000), Yahoo (2000-2003), EarthLink (2003-2005) and Travelzoo (2005-2008).

Qualman has been acknowledge in various and numerous media outlets. A published author and frequently requested speaker, Qualman specializes in Social Media and Internet Marketing and

strategizing.

What Socialnomic taught me….What I learned

“One of the key maxims of this book is that wasting time on Facebook and social media actually makes you more productive” (Qualman, p. 4, 2009)

“We have shifted from a world where the information and news was held by a few and distributed to millions, to a world were the information is held by millions and distributed to a few (niche markets)” (Qualman, p.10, 2009)

“Executives and companies that want to excel need to be comfortable in knowing that not everything related to the brand will be owned by them, that their customer is beginning to take ownership. This is a good thing” (Qualman, 2009, p. 102)

“Are social networks powerful enough to cause an adjustment in personal and corporate behavior on a macro-level? You bet you camera phone they are” (Qualman, 2009, p.34)

“For success as a company in the socialnomics world it is critical to: •Leverage the success that is out there•Leverage your loyal customers •Don’t overinvest•Take the time to decide where you will be “

(Qualman, 2009, p. 181)

“With social media the world is one gigantic glass house” (Qualman, 2009, p.204)

I was surprised to read about companies taking individuals to court and spending costly amounts of money to stop the synergy.

What I want to learn more about…

Click icon to add picture

I want to learn more about the ideas of online voting and eBook advertising

RECCONDMENDATIONS

I would recommend this book to anyone interested in learning about the importance and affects of social media.

Easy to read, very informative, and thought provoking!

THE END

Presentation By: Eryn Pond

Georgia Southern UniversityTrade Book Review

PRCA 3711

Contact me:Epond1@georgiasouthern.edu

Twitter- erynbpond

Me (on the right) with my sister (on the left) in Hawaii 2007.