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EXPLORING POTENTIAL AND CHALLENGES OF COMMUNITY RADIO IN
INDIADr R Sreedher
Consultant, Commonwealth Educational Media Centre for Asia (CEMCA) New Delhi India
CR in India Current position• CR policy was announced in 2002.
Offered only to Educational Institutions
• 2004 - First CR station Launched in Anna University, Chennai
• 2004- COL organises International workshop for CR enthusiasts at Chennai. Workshop recommends modification of policy to Government of India
Current Position India• 2006 Revised policy announced- CR licenses available to Educational Institutions, Agriculture institutions and Civil Society
• 196 CR stations as on 1st November 2016
Community Radio Covering all over India
Saiyere jo RadioKutch
VAYALAGA VANOLI 90.4MHZ, TAMIL NADU
Yeralavani 91.2, Maharashtra
Kumaon VaniUttarakhand
Deccan Radio,Hyderabad
Voice of AzamgarhUttar Pradesh
Rudi No RadioGujarat
Radio Luit, Guwahati.
Assam
Potential
• Spectrum available for 4000 stations- sparsely utilized
• Govt subsidy 50% available for capital expenditure- only a dozen stations have received reimbursements
• Govt advertisements to cover at least 30% of running expenditure- 50% of the stations are empaneled
Potential• All Developmental agencies get easy
access to grass roots- only a few like Department of Science and Technology, Panchayati Raj, TB awareness, Agriculture, Consumer affairs, Free legal aid , are making use of it
• Narrowcasting and localised contents attracts the listeners
• Scope for converting the listeners into learners
Listener to Learner
• Science for women Project of Government of India Department of Science and Technology- 40 stations
• Radio Mathematics project of Government of India DST
Need of the hour
• Liberalisation of the licensing policy• Single window concept• Comprehensive training and orientation
to potential CR managers and production staff
• Community participation, voluntarism and crowd funding
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