SWOT Analysis & Competitive Analysis of MESSI

EAST WEST UNIVERSITY

Plot No-A/2, Jahurul Islam City, Aftabnagar Main Rd, Dhaka 1219

Bangladesh

WELCOME TO OUR

PRESENTATION

Name ID

Mahdi Md. Abdullah Sakif 2011-1-10-124

Md. Alamgir Hossain khan 2011-1-10-128

Sanjina Taskin 2011-1-10-115

LIONEL MESSI

INTRODUCTION

Messi at the age of 6 Messi Playing for Newell’s old boys”club.

INTRODUCTION

Messi Stated his Barca Carrereas a player of Barca junior team

Messi at the age of 15 in Barca Academy

INTRODUCTION

Messi Playing for Barcelona FC Messi Playing for Argentina

ACHIVEMENTS

FIFA Ballon d'Or:  Consecutively 4 times.

World Soccer Player of the Year: 2009, 2011, 2012.

European Golden Shoe (3): 2010, 2012, 2013.

UEFA Champions League Top

Goalscorer (4): 2009, 2010, 2011, 2012.

UEFA Champions League Forward of the Year : 2009

La Liga Player of the Year (3): 2009, 2010, 2011

Achievements

ACHIEVEMENTS

Olympic Gold

Medal: In 2008

La Liga: 2004–

05, 2005–06, 2008–

09, 2009–10, 2010–

11, 2012–13.

Copa del Rey: 2008–

09, 2011–12.

UEFA Champions

League: 2005–

06, 2008–09, 2010–11.

SWOT ANALYSIS OF MESSI

SWOT Analysis

Strengths

Opportunities

Threats

Weaknesses

STRENGTHS

Holding on to the ball

Passing Dribbling Finishing Long shots Key passes Through balls Direct free kicks

STRENGTHS

Confidence Loyalty and dedication to the club and Country.Good Understanding

with co-playersGood understanding

with coach and management.

Messi is a very big brand name.

WEAKNESSES

Physical weakness.

Weak in playing in the air.

Not aggressive.

He can’t play equally good in

his both foot

WEAKNESSES Not up to mark

in national teamLack of

Experience in playing for

different club & league.

Lack of the leadership

quality.

OPPORTUNITY Opportunity to improve his

brand value by doing social

work, charity.

Messi has the Chance to win

World cup.

Improve in playing equally in

both legs.

He can be a legendary player.

Chance of become a coach or

sports management official after

retiring from professional play.

OPPORTUNITY

Can work for FIFA and UN.

Can be the most earning athlete.

After retirement, by using his

image

and stardom, he can move to

another profession like business

or even politics.

Go up in stardom position.

THREATS

Upcoming players

Physical problem may arise

His brand image may fall

because of the negative

activities by the brand he

advertises for.

Personal issues

THREATS

Psychological pressure may arise due to

2014 world cup will take place in South

America.

Because of the fake personating

activities in the social network

For legal issues, he may fall in

problem that may hamper his brand

image.

COMPETITIVE ANALYSIS

Cristiano RonaldoPortuguese footballer.Captain of the Portuguese national team.Plays as a forward in  Real Madrid. Won the Ballon d'Or in 2007 and 2008In 2007 and 2008, Ronaldo was named FWA Footballer of the Year. Second in the Ballon d'Or in 2007, 2009, 2011 and 2012Ronaldo is regarded to be one of the finest footballers in today's game and as one of the greatest of all time.

Gareth BalePlays for  Real Madrid and the Wales national team as a winger.Known as a free kick specialist.Football League Young Player of the Year: 2007FAW Young Player of the Year: 2007FA Cup Player of the Round: 2009–10 5th RoundTottenham Hotspur Young Player of the Year: 2009–10,

2010–11Wales Player of the Year Award: 2010, 2011

NeymarPlays for FC Barcelona and the Brazilian national team, as a forward or winger.Young Player of the Year : 2011FIFA Confederations Cup Golden Ball: 2013South American Footballer of the Year : 2011, 2012Olympic Silver Medal: 2012

Wayne Rooney Plays as a forward for Premier League club Manchester United and the England national team.FWA Footballer of the Year: 2009–10FIFPro World Young Player of the Year: 2004–05FIFA Club World Cup Golden Ball: 2008England Player of the Year: 2008, 2009Golden Boot Landmark Award 20: 2009–10FIFA/FIFPro World XI: 2011

Andres Iniesta plays as a central midfielder for club FC Barcelona and the Spanish national team.UEFA Best Player in Europe Award: 2012Euro 2012 Player of the Tournament: 2012UEFA Champions League Best Player: 2011–12FIFA Ballon d'Or: 2nd place 2010, 4th Place 2011, 3rd Place 2012IFFHS World's Best Playmaker: 2012Gold Medal of the Royal Order of Sporting Merit: 2011

COMMENTS ON MESSI“Now everyone is talking about Messi, he is a star. But for Messi to be the best ever, he must first become better than Neymar.”

“He’s only breaking records because he plays in a great team.”

“Messi is a Joke, for me the Best Ever!”

“He’s incomplete, he’s no good with his head.”

Pele:

Ronaldo

Wayne Rooney

Mario Balotelli

THANK YOU