Textile mill project

Preview:

DESCRIPTION

assalam-o-alaikumits my first project of management and marketing assigned by respected sir SALMAN SABIR.i hope u people will like it...:) ALLAH HAFIZS.TEHMINA.N.

Citation preview

Superior college has achieved in Sargodha in Superior college has achieved in Sargodha in

an amazingly short time what others have an amazingly short time what others have

long been wishing to get. This amazing long been wishing to get. This amazing

success and approval by students and parents success and approval by students and parents

alike is a fruit of an up to date infrastructure alike is a fruit of an up to date infrastructure

as well as a committed approach to impart as well as a committed approach to impart

quality education quality education

SUPERIOR COLLEGE OF

COMMERCE SARGODHA

Presented to: Sir Salman Sabir

Presented by:

S.Tehmina.N. 100402

Abida Rehan 100403

Muneeba Naz 100415

Kiran Rubab 100430

Uzma Hamid 100431

Textile Mill “A factory for

making textiles” “A corporation which

involves in the manufacturing of yarn and fiber and other textiles”.

Introduction (In Pakistan, view of Textile Industry.)

“The textile industry is one of the most important sectors of Pakistan. It contributes significantly to the country’s 8.5% GDP, exports as well employment. It is, in fact, the backbone of the Pakistani economy”.

INTRODUCTIONTrue alues

True Values private limited started True Values private limited started commencing its operation in the commencing its operation in the year 2010..  True Values strictly year 2010..  True Values strictly address it self to the strict quality address it self to the strict quality measures which it commit to its measures which it commit to its customers.  True Values  has customers.  True Values  has expanded and enjoys market share expanded and enjoys market share in a very short span of time, in a very short span of time, speaking of its commitment . speaking of its commitment . 

OUR VALUES Our values are

to provide maximum satisfaction to our customers by minimizing the cost without compromising on quality.

Mission To be a model

among the textile spinning, capable of producing high quality blended yarn for knitting and weaving.

True Mission Provide the highest quality

products and consistent with customer needs and continue to earn the respect, confidence and goodwill of our customers and suppliers. 

Protecting the environment and contributing towards the economic strength of the country and function as a good corporate

Enhancing the profitability by improved efficiency and cost controls.

CORE OBJECTIVES To be the 1st

choice of customer.

Best quality production.

Minimization of cost.

Maximization of satisfaction.

Easily available products.

Office working hours8.30 A.M TO 1 PM1 PM TO 2.30 Lunch Break

2.30 PM TO 5 PMHOLIDAY: SUNDAYLABOUR TIMING7 AM TO 12 PM12 PM TO 12.30 PM Lunch Break

12.30 PM TO 4 PM

TRUE ALUES TEXTILE MILL

ADDRESS: silanwali road ,sargodha PHONE NO: 0483-72090 0300-8614861

Management

Management of the group is professionally qualified and broadly experienced. The directors have held top positions in various textile bodies, export committees

Planning The company has an

integrated business plan in the context of which it aims to improve, modernize and develop all its operations in order to maintain and enhance its competitive position on both the Pakistan and international markets.

SWOT Analysis Strengths: characteristics of the business or

team that give it an advantage over others in the industry.

Weaknesses: are characteristics that place the firm at a disadvantage relative to others.

Opportunities: external chances to make greater sales or profits in the environment.

Threats: external elements in the environment that could cause trouble for the business.

Strengths: · Strong Security

System

· High quality product

· Latest mechanized machinery.

· Highly qualified and skilled management

· Adequate financial resources

Weaknesses: High cost of

production. Small international

market share. Less promotional

activities. Lack of benefits and

rewards for the employees.

Organization can expand product lines.

Organization can capture new market segments around the world.

Organization can reduce the cost by proper utilization of resources.

Organization can hire more well-educated and experienced person.

OPPORTUNITY

New Entry of competitors.

Buyer needs demands changes.

Political instability.

Changed of government policies.

Threats:

Organizing

It is the process of arranging the organizational structure to accomplish organizational goal.

Forms of organizational

design1: Work Specialization.2: Departmentalization.3: Chain of Command.4: Span of Control.5: Centralization &

Decentralization6: Formalization.

Organizational Structure

“The formal arrangement of jobs within an organization.”

CEO

Mang.Dir.

Qual.Cont.Dept.

MarketingDept.

GM SalesGM

Purchase.GM

Marketing

Finance Dept. Research &

Develop..deptt.

GM Pro-cessing

Processing Deptt.

Ginning Dept.

Spinning Dept

.Weaving Dept.

Bleaching Dept.

Printing Dept.

Dyeing Dept.

Finishing Dept.

Stitching Dept.

GINNING DEPARTMENT The first mechanical

process involved in the processing of cotton is ginning where lint (fiber) is separated from seed cotton (phutti).

Spinning Department

Spinning is an ancient textile art  in which synthetic fibers are twisted together to form yarn.

Weaving Department Weaving is a textile art in which two distinct sets of yarns or threads are interlaced to form a fabric or cloth.

Bleaching Department

.Back bone of the processing unit.

improves whiteness by removing :

natural coloration remaining trace

impurities from the cotton

Dying Department Dyeing is the

process of adding color to textile products like fibers, yarns, and fabrics.

Printing Department The Printing

department of TVML is working at its best & producing really good stuff. After the printing from the rotaries, the route of the fabric depends on the dye class

Finishing Department

significant and important department

Hub in the Processing

Every fabric has

to be passed through this department.

Knitting Department

After weaving, the most prevalent method of fabric construction is knitting. Its popularity has grown tremendously over the recent years . 

Household Textiles These units, equipped with high speed stitching machines and an intensive labor force, are capable of making all of the different product size and style requirements of each individual country.

Purchase department

Decisions to purchase New Asset Raw Material Reduction in cost High Quality Inputs

Sales Department commitment and

dedication of employee

determination of work best management

system.

Quality Control computerized testing strength of yarndensity of cloth fastness of colors. Fully equipped labs pre-inspection of goods at different stages

FINANCE DEPARTMENT

preparation of: the Income statementsBalance sheetTrail balance Cash flowsProduction report etc. Helpful for the management:

production planfinancing decisions etc.

Research and Devp. Dept.

inventions of new methods of production

designs of textiles continuous

improvement in existing textiles

MARKETING DEPARTMENT

marketing of the products

export business quality products better services efficient after sales services

Leading

The process of influencing a group is called leading.

Leading Theories Trait Theories. Behavioral

Theories. Contingency

Theories. Contemporaril

y Theories.

Path-Goal Theory with Democratic Style

“ A leadership theory that says that the leader’s(manager’s) job is to assist followers (employees)in attaining their goals by involving them into the decisions and provide direction or support needed to ensure that their goals are compatible with the goals of a group or organization by using the mode of feedback.”

Controlling “The process

of monitoring, comparing & correcting the performance.”

Controlling Process

Goal

Measuring

ComparingCorrecting

ProductsBed Linen Curtain

Fabric Yarn

Yarn  “True alues” specializes in

medium-to-fine-count cotton yarns and is also capable of producing yarns using a wide variety of synthetic fibers including polyester, rayon and other man-made fibers.

Fabric Running

meter fabrics, packed to specific requirement

Bed Linen Quilt covers ,duvet covers, flat and

fitted sheets, pillow covers, valance sheets, bolster case with all sorts of fancy confectioning, embroidery and embellishments, packed to buyers' specific requirement.

Curtains Ready made curtains lined, un-

lined and taptop curtains, plain or fully accessorized with tiebacks, pelmets, cushion covers, in different styles of confectioning and embroidery, packed to buyers' specific requirement.

WOMEN RANGE “In women range,

True Values is currently providing different designs of shalwar and kameez of new fashion.”

Man’s range TRUE VALUES

Textile Mills presents one of the astonishing collections of Men's Wear that have been given a touch of perfection by our skilled designers.

Marketing

Marketing is to create value for customer & build profitable relationship with customer in order to capture value from customer.

Customer Driven Marketing Strategy

Segmentation Targeting Posioning

Segmentation The act of

dividing large, heterogeneous (dissimilar) markets into smaller, homogeneous (similar) submarkets.

Targeting to reveal the firm market-

segment opportunities

to evaluate the various segmentssegment size and growthsegment structural

attractivenesscompany objectives and

resources

Concentrated marketing A firm goes after

a large share of one or a few sub-markets.Selected

segmentsSpecific productsSpecific markets

Differentiation How Our Products Are Different from

Others-

Colors durability No shrinkage 100% pure cotton Computer designed Soft and durable Attractive We guarantee that our products are made

from the best QUALITY and comes with DIFFERENT COLORS and  LATEST DESIGNS.

Positioning to arrange for

a product to occupy a clear, distinctive and desirable image relative to competing products in the minds of target consumers.

NEW PRODUCT

“Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need physically.”

New Product Development Life Cycle

Losses/

investment

Sales

/pro

fit

development

introduction

growth maturitydecline

sales

Profits

Time

PRICE

“The amount of money charged for a product or service,or the sum of the values that customer exchange for the benefits of having or using the products or services.”

Pricing Strategies

Market Penetration pricing: “Setting a low price for a new

product in order to attract a large number of buyers and a large market share.

PLACE

A marketplace is a location where goods and services are exchanged

Channels

of

Distrib

ution

PROMOTION

“Short term incentives to encourage the sale or purchase of a product.”

ADVERTISING Advertising is a form

of communication us to persuade

an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. 

Advertising Media

Authorized Capital:

Rs. 150.00 million

Issued Capital:

Rs.129.00 million

Assets: two spinning

units. 223 air jet

looms 4

sophisticated rotary printing machines

Reference: www.google.com www.gulahmedtextile.com www.yahoo.com www.masoodtextile.com

For further detail: www.truevalues.com

Any Question

Recommended