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This is the set of slides I used for my presentation at the London Book Fair 2011 on "The Future of Textbooks in the U.S"
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Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana
The Future of Textbooks Publishing in the U.S.
Distributor and Online Retailer for 830 Partner Educational InstitutionsDistribute Digital Textbooks for More than 50 Publishing PartnersLeading Online Retailer in For-Profit, Career, and Distance Education Markets
Digital ContentSocial LearningFree Content
Track 180 News and Information Sites Daily
Publish Daily Newsletter on Industry Trends
Publish Annual Report on Future of Textbooks in Higher Ed
Publish Reports on Student and Institutional Trends
The Xplanation
Growth of the For-Profit and Distance Education Industries
The Mobile Revolution
The Continued Rise of E-books in the Trade Market
Online Retail and Deferred Purchase Patterns
Social Networking
New Publishing Competition and Textbook Paradigms in Higher Education
Number of for-profit institutions:909 1,215
Percentage of all institutionsthat are for-profit:
20.7% 26.2%For-profit as a
percentage of all students5.1% 9.1%
20% + annual growth
For-Profits 2005-2010
Distance Education
More people will access the Internet via Smartphones than desktop or laptop computers by the end of this year
1/3 of the U.S. will be tablet users by 2015
Amazon shipped 7.1 million e-readers last year and will sell as many as 35 million by 2012
Apple has registered more than 10 billion app downloads
The price of e-readers may drop as low as $79 by 2013 and robust tablets will be available for under $200
We predict a tablet market penetration in Higher Education of 15%-20% by the end of 2012
Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)
Trade e-books will represent 20%+ in 2012
56% of students purchased some or all books from online stores
5%increase in the number of students purchasing all of their textbooks online
Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.
10% of students shared at least 1 book with a classmate instead of purchasing
4-5% getting by without buying textbooks
Facebook now has more than 600 million users
Leading social media site and emerging as largest photo sharing site
Facebook ranks second in online video
Digital-First Publishers
Amazon
Open Textbook Initiatives(Washington State and Orange Grove)
$2 Billion Grant for OERs
10% of market will be open textbooks and/or free digital content by 2014
25% of textbook market in Higher Education will be digital by 2015
Significant new business modelsDisaggregated contentEverything will go mobile faster than you thinkProduct prices will fall precipitously
Digital content and digital production will be the focus moving forward
Content business models will evolve and content services will gain importance
Content service players will become important integration partners
Content resources
Content tagging
Content authoring
Content distribution
Content sharing
Content integration
What to Look For
04/10/2023 Confidential MBS | Xplana14
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