The Home Depot Digital Strategy

Digital Strategy

Emmalilly Hoxsie NMDL Fall 2012

EHOXSIE@GMAIL.COM

The Audience

Recent Home buyers age 25-35

Small business owners

Social Media• Reinvent regional Facebook profiles

•Create regional specific content

•Steer traffic to main Home Depot Facebook Profile and The Home Depot website

The Home Depot Mobile App

• Discussion forum

• Store map

• Link to Social Media profiles and THD Website

Internet Marketing

• Ads for The Home Depot correlating to certain keywords• Suggested keywords: home depot, remodeling tips, tools for …, how to …, fixing

Ads that link to THD website Appears on “friends” pages

Costs

Staff salaries (6) ◦ $200,000/ year

Office resources◦ Computers, Phones, Internet, Building space within existing stores

Mobile App development◦ $50,000

Facebook/Website development◦ Free!

Ads ◦ $1 bid on keywords, $50 daily limit for 30 days ◦ = ~$1,500/month◦ = ~$18,000/year◦ Increase popular keywords, decrease less successful keywords frequently

Year cost for digital strategy = $270,000

Measuring Success

Facebook profile visitor

Visits to website from Google/Facebook Ads

Number of Mobile App downloads

THANK YOU!Digital Strategy revamped!