The role of the Cultural Intermediary within professional participatory communication: Lessons from...

The role of the Cultural Intermediary within professional participatory

communication: Lessons from ABC Pool

Jonathon Hutchinson

Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCi),

Queensland University of Technology

@dhutchman

IAMCR, Dublin 2013

Creative Destruction and Intermediation Cycles

Web 2.0 technology affordances

Creative innovation

Audience as user – participatory cultures/communication

ABC Pool

Cultural intermediation

Creative Destruction = user led political, organisational and socio-technical innovations

Intermediation cycles

Participatory Cultures

Web 2.0 affordances

Strong disintermediation

Heterarchy over Hierarchy

Institutional online communities

Regulatory frameworks – negotiation processes

Cultural intermediation

Human and non-human actors

Conduit actors within the the cultural production process

We are now in the reintermediation phase of the IDR cycle moving toward intermediation

Methodology

Ethnographic action research – participant observation

Surveys

Focus Groups

Interviews

The ABC

Australia has a dual licensing system

ABC history of cultural infrastructure

Responsible for ‘distinctive innovation’

Crowding out argument

Conroy media reforms – legislative inclusion of online services

ABC Pool

ABC Pool users

ABC Pool Community Manager

Cultural Intermediary

Institutional Online Community Governance

Conclusions

Creative destruction provides opportunities

Strengthened through ICTs

We have reentered the intermediation phase

Cultural intermediation operationalises innovation

Emerging Online community governance models

Jonathon Hutchinsonjonathon.hutchinson@sydney.edu.au

@dhutchman