The Social Media Triage - Maximising your presence

Social Media Triage: With so many vehicles it is important to

maximise your presence

Associate Professor Michael SankeyDirector

Learning Environments and Media

Some first principles

• Triage: “…determining the priorities for action”• Social media is first and foremost about people• It’s about having the conversation with…• It involves having a plan – what is to be:

– Enduring (longer-term storage for retrieval)– Temporal (pointing toward the enduring)– Episodic (around an event or series of events)

• At the end of the day we need to see ourselves as ‘thought leaders’ and ‘thought catalyzers’.

Why is this important

• We are professionals working at USQ • By promoting us we also promote USQ• So it is important how we differentiate ourselves• We can do this through Social Media (Twitter,

Facebook, Instagram, etc) • You may have a comprehensive Linkedin

presence, or an ePortfolio, or WordPress (blog) site, or all of the above.

• We will be talking thorough some of these options and what it might mean for you to be seen as a thought leader in your field (which you are).

https://www.youtube.com/watch?feature=player_embedded&v=pTTwxJyjXP8

• “Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape”.

• What does that mean for you (as individual researchers)?

• What does that mean to you (as a member of this tribe)?

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251. doi: http://dx.doi.org/10.1016/j.bushor.2011.01.005

What does that look like for us?

Identity

Groups

Conversations

Relationships

Presence

Sharing

Reputation

Relatedness

Relatedness

• In our western paradigm, relatedness is an integral component in a number of theories.

• Self Determination Theory (SDT) describes intrinsic motivation as being comprised of three components: autonomy, competence and relatedness (Ryan and Deci, 2000).

• Relatedness is considered as an essential psychological characteristic of well-being

• It is a factor in determining motivation, • Relevant to our engagement and persistence.

Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78.

Thought leadership

• You may not see yourself as being a thought leader, but could you see yourself as being a thought catalyzer,

• However, please don’t be a thought inhibitor.• cat·a·lyze  

1. To modify, especially to increase, the rate of (a chemical reaction) by catalysis.2. To bring about; initiate: "The technology bred of science has catalyzed stupendous economic growth" (Nature).3. To produce fundamental change in; transform: changes in student enrollment that have catalyzed the educational system.

Some facts from Pew• Nearly two-thirds of American adults (65%)

use social networking sites

Sourced from the Pew Research Center at:http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/

• Increased use by seniors• Women and men about the same 68% v 62%

• The higher educated use it more often 76% v 54%• Those in Rural areas have a lower use 58% v 68%

Sourced from the Pew Research Center at:http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/

In Australia July 2015

• Facebook 14,000,000 users• Youtube 13,850,000 users• Wordpress 5,650,000 users• Instagram 5,000,000 users• Tumblr 4,300,000 users• LinkedIn 3,660,000 users• Twitter 2,791,300 users• Blogspot 2,700,000 users

Source: http://www.socialmedianews.com.au/social-media-statistics-australia-july-2015/

Academics and the Social Networks

• 5 Million on Research gate

• 10,000 new every day• Academia.edu 11

Million user• But dropping• Mendeley 3.1 Million

users• We work in a global

economySource: Nature, Vol 512 14 Aug 2014 http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711 N=3,500

• “These are tools that people are using to raise their profiles and become more discoverable, not community tools of social interaction”

• 3 Million papers are on Academia.edu

• 14 million on ResearchGate

N=3,500Source: Nature, Vol 512 14 Aug 2014 http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711

USQ ePortfolio stats

SlideShare

LinkedIn

USQ ePrints

Wordpress

• My domain• Linked from

everywhere• Post every

month or so• Feed in my

tweets

Google Scholar

Research Gate

Simple Google search

Twitter

Instagram

• Links me back to my craft

• Shows me as a more holistic person

• I hope

Site Icon Site Icon

Twitter Google +

SlideShare Google Scholar

YouTube ScoopIT

Facebook Vimeo

Research Gate Academia.edu

LinkedIn Blogger

Pinterest Flickr

WordPress Intsagram

Mahara ePrints

Activity 1• Place these social media sites in the

appropriate place for you

Mypersonalnetworks

Myprofessional

networks

Activity 2

Activity 2 - continued…

For me

• I try to:• Ensure my ePortfolio is always current. • Post something to LinkedIn once a fortnight.• Tweet everything I put up.• Syndicate to the ePortfolio.• Slide Share for all major presentations• Tweet about this and link form ePortfolio.• If I can make a video out-of-it, I will this will go

on YouTube or Vimeo.• It will get tweeted and linked to a post

LinkedIn.

Conclusion

• I’m not saying you have to do anything with this.

• But I do think we need to be out there and promoting ourselves.

• Not for our own sake.• But so that we can get more fulfillment out of

what we are doing.• And to be seen a leaders within this institution.