Through Student Eyes - Top 500 Universities in the World

KEY ELEMENTS OF

STUDY CHOICEAND STUDENT SATISFACTION

IN AN INTERNATIONAL PERSPECTIVE

Edwin van Rest StudyPortals

World top 500 universities

THE WORLDS TOP 500 UNIVERSITIESTHROUGH STUDENT EYES

FREE

STUDENT EYES RATING BY REGION

STUDENT EYES RATING BY COUNTRY

FINDING RELEVANT INFORMATION

RESPONSE TIME TO STUDENT ENQUIRIES

RESPONSE TIME TO STUDENT ENQUIRIES IN DIFFERENT CONTINENTS

NUMBER OF REMINDERS OF THE INSTITUTIONS THAT REPLIED TO FIRST ENQUIRY

Number of reminders

STRUCTURAL IMPROVEMENT:

• Track the funnel: webstats and CRM

• (let unbiased students) Mystery shop yourself – from finding your university, to application, to acceptance, ideally start study

To what extent do you trust the following forms of advertising?

WOULD YOU RECOMMEND?

WOULD YOU RECOMMEND?

RECOMMENDATIONS: GROWTH INDICATOR

SATISFACTION OF INTERNATIONAL EDUCATION

24

Bank

Facebook

Apple - iPhone

International Education

-100 -80 -60 -40 -20 0 20 40 60 80

-35

36

57

60

Average accross industries: -10%

INTERNATIONAL STUDENT SATISFACTION

Would you recommend your study experience?

No, not at all Yes, certainly

Finland

Sweden

Denmark

Austria

Poland

Czech Republic

Norway

United Kingdom

Portugal

Switzerland

Germany

Netherlands

Belgium

7 7.5 8 8.5 9 9.5 10

Average satisfaction score

Average

NPS +52

+56

+63

+63

+61

+67

+66

+67

+67

+66

+72

+72

+77

WHY?

(the real top-of-mind reasons)

Negative reasons

Academics- Level (too low)- Unorganized

programme- English level of

teachers

35%

University services- Accommodation- Slow, bureaucratic

processes

21%

Cost- Living costs- Lack of financial aid

13%

City & Culture- City atmosphere, looks

& size- Unfriendly locals

12%

Positive reasons

City & Culture- City atmosphere, looks &

size- Friendly & helpful locals

27%

Academics- Clear but flexible structure- Quality of teachers

(approachable, helpful)

21%

Social life- Activities (travel, sports, ...)- Nightlife- International atmosphere

14%

Personal & Professional development- Discovering new cultures- Language learning

11%

KEY SATISFACTION INFLUENCERS (GLOBAL)

KEY TAKE AWAYS

• Make sure the right students find you, for the right reason

• Inform prospects well, see through student eyes

• Respond within 1 day. Follow up.

• Tracking, measuring, knowing, managing

• Engaging academics – happy and friendly service staff

• Ask your students to share their experience (STeXX)

THANK YOU!

Edwin van Rest StudyPortals

edwin@studyportals.com