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What is seventeen?
SEVENTEEN MAGAZINE
Present editor: Ann Shoket
Categories: Teen
Frequency: Monthly
Publisher: Hearst Corporation
Total circulation: 2,016,049
First issue: September 1944
Country: United States
Language: English
Website: www.seventeen.com
For whom is it directed?
Young girls
14 - 21
Women’s
What was your first publication…?
September of 1944, by HELEN VALENTINE
… and why it was founded?
ORGANIZATHION OF MAGAZINE:
Fashion
Beauty
Health
Love
Life
and sometimes : “Letter from the Editor”
“Horoscope”
“Traumara”
“What you think”
“Freebies” section
Why this success?
Seventeen use:
Content analysis
Letters
Oral histories
Promotional materials ,
to help create the modern concept of “teenager”.
Seventeen create a parameters of the feminine beauty ideal too, like:
hairmakupclothesbody
From 1994 to 2012
The clothes
Before:
- lighter colors;
- small neckline;
- a lot of hats;
- less jewelry
Now:
- a lot of colors;
- Normal or big neckline;
- less hats;
- more jewelry
Covers
Before Now
The End !
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