Tran Cam Anh - Romitvn - Campaign plan slides

#romitvn

Elective Courses info?

{story no.1}

Students Lecturers

{story no.2}

{survey}

Read the newson intranet

only

23%of the students

{survey}

“not informative”“not interesting”

RMIT intrane

t

{survey}

Want to learn more about their lecturers

70%of the students

{survey}

Want to read RMIT updates written by students

79%of the students

{survey}

A website created by students to share RMIT updates?

“Interesting!”

ROMIT.VN{romit: rờ-mít, rổ mít}

*rổ mít: basket of jackfruit

editors Mít Thúi aka Smelly Jackfruit

contributors RMIT students

RMIT studentsRMIT lecturers

{target publics}

1st2ndRMIT alumni

Prospective students

{romit.vn|main columns}

EVENTSABOUT MY COURSE

LECTURER OF THE WEEKRMIT LIFE

{romit.vn|columns}

EVENTS{what is happening in RMIT SGS}• WRITTEN BY EDITORS, RMIT STUDENTS• MORE PHOTOS, VIDEOS, LINKS• BEHIND THE SCENES

{romit.vn|columns}

ABOUT MY COURSE{how is that course}• INFORMATION SUBMITTED BY RMIT STUDENTS• MODERATED BY EDITORS• REAL EXPERIENCE, REAL STORIES• STUDYING TIPS• Q&A

{romit.vn|columns}

LECTURER OF THE WEEK{who is that amazing lecturer}• OPEN VOTING TO CHOOSE THE LECTURER• QUESTIONS SUBMITTED BY RMIT STUDENTS• EDITED BY EDITORS• OFF-CAMPUS TOPICS: HOBBIES, LIFESTYLES…

{romit.vn|columns}

RMIT LIFE{headlines} RMIT updates in 1 sentence{in style} campus lookbook, fashion tips{fun facts}{a day with lecturer}

{strategy}

website romit.vn

{strategy}

social networks

{strategy}

activities{lecturer of the week} voting, Q&A{lookbook} voting

{launching event}

special costumesWebsite columnsFacebookTwitterJackfruit?

{launching event}

{launching event}

{launching event}

{launching event}

freebiesrổmít.vn

{timeline}

Beginning of week 4 LAUNCHINGEnd of week 10 EVALUATION

Thank you for listening!