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As we have chosen to sponsor Pretty Little Liars, a show which is aired on Viva in the UK, it makes sense for us therefore, to also air our TV ads on
VIVA.
Viva is aimed at an audience of those 16+ who seek entertainment and relaxation from TV programmes. This ethos aligns with the identity of our
brand in providing young people with fun and lively clothing that encourages confidence and individuality.
Shows which are currently aired on the channel are My Super Sweet 16, Jersey Shore and Jackass, meaning that they are aimed directly at the same
target audience as ours. Therefore, it is appropriate to advertise our clothing brand, which has a male and female range aimed at 16-24 year
olds, on this channel.
These are the
two times slots
in which we
would be most
likely to show
our TV ads
due to the
audiences
watching and
the
programmes
aired.
Our ads will also be broadcasted on E4 which
is owned by Channel 4. The ‘E’ stands for
entertainment and the channel is aimed at 15-
25 year olds.The channel aim to engage and entertain young
audiences through diverse entertainment formats.
Again, this mission statement suits our brand’s
aim
to target young people and provide a fun and
energetic service.
Channel 4 and its network are known to push
boundaries and in particular, document more
controversial topics. A number of shows that are
broadcasted on this channel are slightly more
challenging such as Skins, Misfits and Glue. The
Precise
demographics;
Under 18- 63%
18-24- 29%
25-34- 5%
35-44- 2%
45-54- 1%
55+ 0%
Female 59%
Male 41%
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