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Twitter tips and recommendations for businesses looking to leverage the social media platform known as Twitter.
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What is Twitter?
A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less.
Source for information, marketing, networking, & business
What is Twitter?
Concept Created in 2006 by Obvious Corp.
Called Twttr. 4-5 Million users
as of Nov. 2008. $57 million in
secured funding.
Joining the Twitterverse
Your Bio & Picture speak volumes Join the conversation daily Follow those that interest you Execute a Social Media Marketing Plan Develop offline relationships Non-business tweets
Twitter Basics
Following vs. Followers
Bio
Retweet or RT
Tweets
Twitter Basics
@ Reply
Direct Message or DM
Twitter Applications
Twitter Search Tweet Later TweetDeck Bit.ly
Twitter Applications
Tweetbeep Twitter.Grader Twitscoop Twellow
Why Tweet?
Stay Connected Become an Expert Promote your Business Network Brand Management Customer Service
Twitter as a Business Strategy
Whole FoodsJet BlueStarbucksHome Depot
Twitter as a Business Strategy
Conversate Brand Recognition Real Time Search Engine Brand Management
Much Ado About Twitter
Growth of 3,000% in last year 17 million visitors in Apr. 2009
*Source comScore.com
U.S. Twitter Demographics
Females make up 54% of Twitter Users
33% of Users are 35-44 y/o 29% avg. income is $30-
60K 45% of Users have college
education
*April 2009 data from Quantcast.com
To Tweet or Not to Tweet
In Okla, Thursday is the busiest day
Best time to Tweet is 9am-6pm
Monday-Friday activity is highest
*Information provided by @mattgalloway
Twitter Brand Management
Top 5 Most Mentioned Brands on Twitter
1. Starbucks with 3.37 million
2. Google with 1.01 million
3. BBC with 703K
4. Apple with 512K
5. AIG with 455K
*Figures are correct according to Jam's research which took place over three days in April 2009, Revolutionmagazine.com
Best Practices
Have a Plan, Goal, & Strategy Be Creative! Daily Interaction
Social Media Mullet Rule5-7 Bus Related Tweets
Keyword Search Nurture Offline Relationships
Resources
Twit Tips Blog: twitip.com Chris Brogan Marketing Blog:
Chrisbrogan.com Twitter Blog: blog.twitter.com Mashable Blog: mashable.com
Questions?
Jessica Miller-Merrell, SPHR
Follow me on Twitter @blogging4jobs
www.bloggingforjobs.blogspot.com
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