UC Berkeley: 2014 Beverage Alliance Final Report

BEVERAGE

ALLIANCE2014 PARTNERSHIP OVERVIEW

TABLE OF CONTENTS

Co-Branded Logos......................................................................................................4Experiential........................................................................................................................6Merchandise..................................................................................................................24Digital Media..................................................................................................................38Print Media.....................................................................................................................48Signage...............................................................................................................................52Sustainability.................................................................................................................60 Vending & Convenience Stores....................................................................66

4

CO-BRANDED LOGOS

CO-BRANDED

5

6

EXPERIENTIAL

7

CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands

CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands

9

CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands

CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands

11

CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands

CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands

13

CAL REC SPORTSEvent: Caltopia 2014Activation: product sampling & branded bikes give-awayReach: 100,000+ samples of all brands

ASUC STUDENT UNIONEvent: Caltopia 2014Product: photo boothQuantity: 550+

15

CAL REC SPORTSEvent: Cal Day 2014Activation: product sampling Reach: 7,000+ samples of all brands

CAL REC SPORTSEvent: Cal Day 2014Activation: product sampling Reach: 7,000+ samples of all brands

17

CAL REC SPORTSEvent: Comfort Zone 2014Activation: product sampling and branded bike give-awayReach: 2,000+ samples of all brands

CAL REC SPORTSEvent: Comfort Zone 2014Activation: product sampling and branded bike give-awayReach: 2,000+ samples of all brands

19

SUSTAINABILITYEvent: Caltopia 2014 Activation: student engagementReach: 35,000+

ASUC STUDENT UNIONEvent: ASUC Student Union Executive Officer Leadership InstituteActivation: product sampling Reach: 125+

21

ASUC STUDENT UNION in partnership with SUPERBEvent: Cal Day ConcertActivation: product sampling & co-sponsored concertReach: 5,000+

ASUC STUDENT UNIONEvent: Topping Out CeremonyActivation: product sampling Reach: 2,000+

23

ENVIRONMENT, HEALTH & SAFETYEvent: Lab Safety Equipment Give-AwayActivation: product samplingReach: 7,000+

24

MERCHANDISE

25

CAL REC SPORTSEvent: Caltopia 2014Product: event t-shirtsQuantity: 4,000+

ATARTS HERE

BerkeleyApt.com

CALTOPIA XIIThank you to our 2014 sponcors:

Thank you to our 2014 premier exhibitors:

Brought to you by

CAL REC SPORTSEvent: Caltopia 2014Product: Caltopia Love t-shirtsQuantity: 800+

27

CAL REC SPORTSEvent: Cal Youth Camps 2014Product: summer camp t-shirtsQuantity: 3,000+

CAL REC SPORTSEvent: Cal Youth Camps 2014Product: summer camp t-shirtsQuantity: 500+

29

CAL ATHLETICSEvent: Gold Out GameProduct: fan t-shirtsQuantity: 12,000+

CAL ATHLETICSEvent: Cal FootballProduct: fan t-shirtsQuantity: 7,000+

31

CAL REC SPORTSEvent: Caltopia 2014Product: promotional give-awaysQuantity: 3,000+

BEVERAGE ALLIANCE MARKETINGEvent: Shared Marketing FundsProduct: stainless steel cups Quantity: 5,000+

33

ASUC STUDENT UNIONEvent: Topping Off CeremonyProduct: water bottlesQuantity: 750+

ASUC STUDENT GOVERNMENT & GRADUATE ASSEMBLYEvent: Cal Day 2014Product: MugQuantity: 500+

35

ASUC STUDENT GOVERNMENT & GRADUATE ASSEMBLYEvent: Cal Day 2014Product: Tote Bags Quantity: 1,200+

ASUC STUDENT UNIONEvent: Caltopia & Cal Day 2014Product: rally towels Quantity: 5,000+

37

ASUC STUDENT UNIONEvent: Cal Day 2014Product & Quantities: 5,000+ rally towels, 2,000+ tote bags, 2,000+ screen wipes, 1,000+ highlighters, 2,000+ chap sticks

38

DIGITAL MEDIA

39

CAL REC SPORTSChannel: Caltopia 2014 website

CAL REC SPORTSChannel: Cal Bears Auction website

41

CAL REC SPORTSChannel: departmental website – partners page

CAL REC SPORTSChannel: departmental Twitter

43

ASUC STUDENT UNIONChannel: departmental website

ASUC STUDENT UNIONChannel: Twitter post featuring Chancellor Nicholas Dirks

45

ASUC STUDENT UNIONChannel: Twitter post featuring Associate Vice Chancellor & Dean of Students - Joseph D. Greenwell

CAL ATHLETICSChannel: departmental website

47

CAL ATHLETICSChannel: web graphic on departmental website

48

PRINT MEDIA

49

CAL REC SPORTSEvent: Caltopia 2014Product: event guidesQuantity: 5,000+

CAL REC SPORTSEvent: Caltopia 2014Product: event guidesQuantity: 5,000+

51

CAL REC SPORTSEvent: Caltopia 2014Product: event guidesQuantity: 5,000+

52

SIGNAGE

53

CAL REC SPORTSEvent: Caltopia 2014Product: event signage

CAL ATHLETICSEvent: Cal FootballProduct: inflatable bear head

55

CAL ATHLETICSEvent: Cal FootballProduct: inflatable bear head

ASUC STUDENT UNION in partnership with SUPERBEvent: Cal Day Concert 2014Product: event signage

57

ASUC STUDENT UNION in partnership with SUPERBEvent: Cal Day Concert 2014Product: event signage

CAL DININGEvent: campus store promotion

59

CAL DININGEvent: campus store promotion

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SUSTAINABILITY

61

SUSTAINABILITYEvent: Zero Waste Meals at CalSO 2014Activation: education & zero wasteReach: 10,000+

SUSTAINABILITYEvent: 2014 Men’s Basketball Recyclemania Game Day ChallengeActivation: student engagement, education and zero wasteReach: 10,000+; achieved waste-diversion rate of 93 percent; won National Challenge

63

SUSTAINABILITYEvent: 2014 Men’s Basketball Recyclemania Game Day ChallengeActivation: student engagement, education and zero wasteReach: 10,000+; achieved waste-diversion rate of 93 percent; won National Challenge

SUSTAINABILITYActivation: UC Berkeley is a member of the Green Sports Alliance

65

SUSTAINABILITYActivation: co-branded waste reduction binReach: 4,000+ per day during the academic year

66

VENDING AND CONVENIENCE STORES

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CAL REC SPORTS & CAL DININGVenue: Rec Sports Facility Pro ShopReach: 800+ per day during the academic year

CAL DININGCampus Locations: Sixteen (16)Reach: 30,000+ transactions daily

69

BEVERAGE ALLIANCECampus Locations: eighty-eight (88) vending machines