Using Social Media to Deliver Extension

Animal Genomics and Biotechnology Education

Alison Van EenennaamCooperative Extension SpecialistAnimal Biotechnology and Genomics Department of Animal Science University of California, Davis, USATwitter: @biobeefalvaneenennaam@ucdavis.edu

http://animalscience.ucdavis.edu/animalbiotech Van Eenennaam 12/10/2015

Outline

Animal Genomics and Biotechnology Education Van Eenennaam 12/10/2015

• Researchers’ use of social media • Use of social media in my extension program• The good, the bad, and the ugly of social engagement• The perils of internet shaming • Importance of watching your wording - on social

media & ANY electronic communication (e.g. emails)!• Recognition in merit and promotion system

Many of us are coming to social media late in our extension careers

Nature Volume:518, Page:459 Date published: 26 February 2015

http://www.nature.com/news/scientists-are-cautious-about-public-outreach-1.16965

Use of social media in my extension program

• Different social media target different clientele • Who am I trying to reach?

• YouTube• Serious documentaries • Comical parodies• Recording of presentations

• Twitter• eBEEF (Beef eXtension)• Linked in

YouTube: Animal Biotechnology 30 min.

YouTube: GE in California Ag 30 min.

YouTube: Musical parody 5 min.

Google: You Tube Alison Van Eenennaam

eBEEF.org

eBeef fact sheets

Webversion of eBeef factsheet

BioBeef videos – on YouTube eBEEF channel

Website: eBEEF.org YouTube: eBEEFTwitter : @eBEEForg

eBEEF was developed as part of USDA NIFA grants

# 2013-68004-20364#2011-68004-30367#2011-68004-30214

@BioBeef twitter – for biotechnology

Trying to discuss scientific ideas in 140 characters is scientificTourette’s syndrome

#Not enough room to discuss complex topics!

http://www.zmescience.com/medicine/bill-nye-view-gmos-5345435/ http://www.naturalnews.com/049257_Bill_Nye_Monsanto_propaganda_GMOs.html

Not all scientists are willing/interested to speak out in public – for many reasons

http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html

Consider my recent peer-reviewed scientific publications: Van Eenennaam, A.L. 2013. (Invited Chapter) Considerations related to breed and

biological type. Chapter 3 in Heifer development in beef cattle. D. J. Patterson and M. F. Smith Eds. Veterinary Clinics of North America: Food Animal Practice. 29:493–516.

Van Eenennaam, A.L., K. A. Weigel, A. E. Young, M. A. Cleveland, and J. C. M. Dekkers 2014. Applied Animal Genomics: Results from the Field. Annual Review of Animal Biosciences. 2:105-139.

Van Eenennaam, A.L., K. L. Weber, and D. J. Drake. 2014. Evaluation of bull prolificacy on commercial beef cattle ranches using DNA paternity analysis. Journal of Animal Science. 92:2693-701.

Love, W. J., T. W. Lehenbauer, P. H. Kass, A. L. Van Eenennaam, and S. S. Aly. 2014. Development of a novel clinical scoring system for on-farm diagnosis of bovine respiratory disease in pre-weaned dairy calves. Peer J 2:e238.

Van Eenennaam, A. L., and A. Young. 2014. Prevalence and impacts of genetically engineered feedstuffs on livestock populations. Journal of Animal Science. 92:4255-4278.

Van Eenennaam 12/10/2015

Perhaps as concerning to public sector scientists is that the internet is being used by some to cast doubt on science/scientists

Van Eenennaam, A.L. and Young, A.E. 2014. Prevalence and impacts of genetically engineered feedstuffs on livestock populations. Journal of Animal Science 92:4255-4278.

Published October 1, 2014 http://www.journalofanimalscience.org/content/92/10/4255.full.pdf

Interestingly many sites that say they value transparency & disclosure of vested interests do not identify their sources, nor allow comments

http://weknowmemes.com/2012/07/dont-believe-everything-you-read-on-the-internetAnimal Genomics and Biotechnology Education Van Eenennaam

12/10/2015

#science14

http://news.sciencemag.org/scientific-community/2015/02/agricultural-researchers-rattled-demands-documents-group-opposed-gm

Dr. Kevin FoltaProfessor and ChairmanHorticultural Sciences DepartmentUniversity of Florida BLOG “Illumination” http://kfolta.blogspot.com

“Has your institution been served with an open records request for your email? As odd as it may seem, you deserve congratulations. The attention you are receiving shows that your research is now at the center of public policy debate.”

http://www.ucsusa.org/our-work/center-science-and-democracy/protecting-scientists-harassment/science-in-an-age-of-scrutiny.html

“The public should also have access to information on who is funding an academic’s work, and any influence the funder has on the content of that work”http://www.ucsusa.org/center-science-and-democracy/protecting-scientists-harassment/freedom-bully-how-laws#.VSsX200tGUl

http://animalscience.ucdavis.edu/animalbiotech/My_Laboratory/Projects/index.htm

SOCIAL MEDIA/INTERNET ARE POWERFUL TOOLS!!Unresolved questions around use of social media/internet in Extension

• How do you document impact of social media endeavors?• How should it be recognized in merit and promotion

system?• How do materials/websites developed by teams and

placed on the internet get rewarded at home institution?• How to draw distinction between personal opinion,

speaking as an extension professional/university employee, and speaking on behalf of the university?

• Managing/documenting time spent on social media• Who will mentor young faculty on use of social media?• What is the appropriate response to defamation?

Questions?

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